• US$300

• 104 designs

• 21 designers

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Packaging Design Brief

Looking to design a high graphic, sleek fun and playful label with bright colors and eye catching- but not busy. The product with be in the produce department of a grocery store. The Concept for Pretty Girl is that the produce itself is the pretty girl. We would like a character designed. We have blueberry clamshells with fresh blueberries inside. The character is the pretty girl and we would love the blueberry charactor to have a blueberry face (no body or arms) maybe some long hair and the hair bow from the logo to be on her head. WE also have tomatoes, bell peppers, cucumbers, Zucchini and Yellow Squash, Mini Watermelons, Long English Cucumbers that will need to be the same character with the same everything except the produce will be what it is. We want the character to be whatever is inside the package but the same face and bow and hair, etc as each of them. Ultimately we want to have stickers and coloring books with the charcters we create. We want Organic on the label to be emphasized and the logo can be changed to any color so that it fits with the design. If you look at Mastronardi Produce Sunset brand product, that is a good example of high graphic and fun, playful feel in our same industry. The Wow Berry is a great example with the solid color background and high-quality feel for the artwork. Fun, Playful and the color of the label is the opposite of the product inside so it make the fresh produce pop on the shelf. THat is a good visual of what I am trying to describe for the vibe of the label.

Target Market(s)

Women ages 25-65

Industry/Entity Type

Fresh Produce

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• High Graphic, Fruit or Vegetable Pretty Girl Character

Nice to have

• Design features that show this is Organic and Trustworthy

Should not have

• Busy design- keep it simple but effective

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Files

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