• £80

• 10 designs

• 5 designers

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Logo Design Brief

1. Brand Overview

Name: Oak & Sprout Playthings
Tagline: Timeless Treasures

Founders’ Story:

We’re a couple of Montessori-inspired makers who started crafting solid-oak tracing boards and keepsakes for our daughter. Friends loved them so much, we decided to share the joy—and now we’re building timeless, heirloom-quality toys for curious little minds everywhere.

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2. Brand Architecture
• Master Brand (Primary): Oak & Sprout Playthings
• Endorsed Promise (Tagline): Timeless Treasures
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3. Logo Concept & Stamp Version
1. Primary Logo
• Icon: A single-line oak leaf that seamlessly curves into a young sprout.
• Logotype: “Oak & Sprout” in a sturdy serif/slab font, “Playthings” in a friendly, rounded sans below.
• Layout: Horizontal lock-up (icon to left of text) plus a centered badge version (icon above text) for square applications.

2. Stamp-Friendly Version
• Monochrome-only, simplified to bold outlines (no gradients or fine shading).
• All elements reduced to single-stroke paths at a minimum stroke weight of ~2 pt when scaled to a 2 cm stamp.
• Ensure ≥1 mm clear space between elements so the stamp won’t bleed.

Note for designer: Deliver vector files (SVG, EPS, PDF) with separate “Full Logo” and “Stamp Version” artboards.

Color Palette

Primary Neutral
Oak Brown
#8B5E3C
Main backgrounds, logotype, text

Primary Accent
Sprout Green
#A3C293
Highlights, buttons, links

Secondary Neutral
Cream
#F5F3EB
Secondary backgrounds, cards

Secondary Accent
Moss Green
#6B8E23
Call-outs, icons

Deep Contrast
Dark Brown
#5A3E25
Body copy, stamp outlines

Typography
• Primary Font (Headlines & Logo):
• A sturdy serif or slab (e.g. Merriweather Bold, Playfair Display).
• Secondary Font (Body & UI):
• A clean, rounded sans-serif (e.g. Lato, Nunito).
• Web-safe fallbacks: Georgia, serif / Arial, sans-serif

Usage:
• Headlines: Title case, 1.25–1.5 × line-height
• Body copy: Sentence case, 1.6 × line-height
• Small text: all-caps, tracking +50 for labels/buttons

Target Market(s)

Montessori parents, eco, heritage, traditional

Industry/Entity Type

Online and in person retail

Logo Text

Oak & (or and) Sprout Playthings

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.