• US$390

• 327 designs

• 113 designers

Logo Design Brief

Project Title:
Logo Design for The Residence on 4th – Luxury Condominium in Washington, DC

Background:
The Residence on 4th is an 11-unit boutique luxury condominium building located in the heart of Washington, DC’s historic Shaw neighborhood, just steps from Mount Vernon Square. The building features elegant, high-end finishes, spacious layouts, and modern amenities designed to appeal to discerning urban buyers. It sits in a historic district?

Target Audience:
Affluent homebuyers looking for sophisticated, stylish urban living. This includes professionals, empty nesters, and those who value design, location, and modern comforts in the city. Most will be local or relocating within the DC metro area, with an eye toward quality craftsmanship and architectural integrity.

Design Goals:
We are seeking a modern, refined, and upscale logo that reflects the character of the building and the neighborhood. It should convey luxury, urban sophistication, and timelessness, with a nod to boutique residential elegance.

Style Preferences:

Elevated, Clean, minimalist, and contemporary

Typography-led or monogram-influenced logos welcome

Consider subtle architectural elements or nods to DC’s urban grid or classic detailing

Should pair well with future use on signage, print brochures, floorplans, and digital marketing

Logo should feel at home alongside names like The Hepburn, The Elysium, or Perla

Color Palette (Guidelines Only):
Think tones of black, charcoal, gold, slate, or ivory. Avoid bright or primary colors. The palette should feel rich but restrained.

Text Requirements:
The name “The Residence on 4th” must be included. Optional design explorations can include a version with “Condominium”

Deliverables:

Primary logo (vector)

Black and white version

Optional: stacked and horizontal variations

Fonts used

Suggested color palette

Logo Text

The Residence on 4th