• US$290

• 27 designs

• 9 designers

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Apparel Design Brief

MAVINN Muaythai Streetwear - Designer Brief

Concept:

We are creating a Muaythai Streetwear collection that blends authentic Thai fighting spirit with modern street fashion. Think Boxeur Des Rues and Venum, but with deeper roots in Muaythai culture and heritage. The collection should feel raw, bold, and street-ready, while honoring the traditions of Muaythai.

It’s not just about putting a logo on a t-shirt. Every piece should tell a story – about faith, discipline, and the warrior’s journey. The designs should capture Muaythai’s energy, history, and artistry, making it wearable both in the gym and on the street.

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Mood & Tone:
• Edgy, bold, modern, with a spiritual Muaythai touch.
• Combine Thai elements like Sak Yant tattoos, Muaythai fighters, traditional symbols (Mongkol, Pra Jiad) with urban street style.
• Colors: Black, white, grey, deep red, gold (with optional neon accents like electric blue or green).
• The vibe should feel powerful, fearless, and contemporary.

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Product Styles:
• Oversized Tees, Muscle-fit Tees – Training and casual wear.
• Hoodies, Bomber Jackets, Windbreakers – Street-ready but with Muaythai DNA.
• Hybrid Muaythai Shorts – Fusing traditional Muaythai shorts with modern street cuts.
• Track Pants, Joggers – Sleek and functional, inspired by combat sports.

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Key Elements to Include:
• Storytelling graphics: Each collection should have a theme like “Legends of Muaythai”, “Born in the Ring”, or “Faith of the Five Rounds”.
• Thai motifs: Use Sak Yant patterns, Muaythai stances, mythical creatures (Hanuman, Garuda, Singha), or ancient script – but modernized.
• Signature MAVINN logo: Consider Mongkol headbands, rope hand wraps, or fierce Thai guardians as iconography (differentiating from Venum’s snake or Boxeur’s western fighter).

Target Market(s)

Primary Target Market 1. Muaythai / Combat Sports / Fitness Enthusiasts • Males and females aged 18-40 who actively train in Muaythai, MMA, BJJ, kickboxing, or other combat sports. • Live an active lifestyle and want apparel that transitions from gym to street. • Look for functional, durable clothing with authentic fight culture vibes. ⸻ 2. Streetwear Fashion Enthusiasts (Urban / Hypebeast Culture) • Young adults aged 16-35 who follow streetwear trends and urban fashion culture. • Interested in brands that offer unique designs and cultural depth (similar to Supreme, Venum, Boxeur Des Rues, BAPE). • Seek bold, statement pieces that combine modern street style with traditional Thai elements. ⸻ 3. Sports & Cultural Tourists (Visitors to Thailand) • International tourists aged 20-45 who visit Thailand and are fascinated by Muaythai and Thai culture. • Want apparel that is meaningful and wearable, not just a souvenir. • Looking for authentic, cultural fashion pieces that reflect their experience with Muaythai. ⸻ Customer Lifestyle • Active: Regularly train in fitness, combat sports, or engage in physical activities. • Street Culture: Enjoy urban fashion, attend festivals, events, and live an on-the-move lifestyle. • Culturally Proud: Either proud of Thai heritage or deeply interested in Asian culture, especially modern warrior identity. • Urban & Travel Ready: Live in cities or travel frequently, need comfortable, versatile clothing that stands out. ⸻ Secondary Target Market • Fight Fans (Muaythai / MMA / UFC Enthusiasts): Fans who follow combat sports but may not train themselves, yet want to represent the fighter spirit through fashion. • Influencers / Artists: Content creators, designers, or performers who are involved in street culture, combat sports, or cultural arts and seek distinctive fashion pieces. ⸻ Brand Focus Summary: • Gym-to-street apparel blending Muaythai culture with modern streetwear. • Designs that are raw, powerful, and tell a story. • Targeting individuals who are fearless, bold, and culturally connected.

Industry/Entity Type

Primary Target Market 1. Muaythai / Combat Sports / Fitness Enthusiasts • Males and females aged 18-40 who actively train in Muaythai, MMA, BJJ, kickboxing, or other combat sports. • Live an active lifestyle and want apparel that transitions from gym to street. • Look for functional, durable clothing with authentic fight culture vibes. ⸻ 2. Streetwear Fashion Enthusiasts (Urban / Hypebeast Culture) • Young adults aged 16-35 who follow streetwear trends and urban fashion culture. • Interested in brands that offer unique designs and cultural depth (similar to Supreme, Venum, Boxeur Des Rues, BAPE). • Seek bold, statement pieces that combine modern street style with traditional Thai elements. ⸻ 3. Sports & Cultural Tourists (Visitors to Thailand) • International tourists aged 20-45 who visit Thailand and are fascinated by Muaythai and Thai culture. • Want apparel that is meaningful and wearable, not just a souvenir. • Looking for authentic, cultural fashion pieces that reflect their experience with Muaythai. ⸻ Customer Lifestyle • Active: Regularly train in fitness, combat sports, or engage in physical activities. • Street Culture: Enjoy urban fashion, attend festivals, events, and live an on-the-move lifestyle. • Culturally Proud: Either proud of Thai heritage or deeply interested in Asian culture, especially modern warrior identity. • Urban & Travel Ready: Live in cities or travel frequently, need comfortable, versatile clothing that stands out. ⸻ Secondary Target Market • Fight Fans (Muaythai / MMA / UFC Enthusiasts): Fans who follow combat sports but may not train themselves, yet want to represent the fighter spirit through fashion. • Influencers / Artists: Content creators, designers, or performers who are involved in street culture, combat sports, or cultural arts and seek distinctive fashion pieces. ⸻ Brand Focus Summary: • Gym-to-street apparel blending Muaythai culture with modern streetwear. • Designs that are raw, powerful, and tell a story. • Targeting individuals who are fearless, bold, and culturally connected.

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Font styles to use

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Look and feel

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