• US$190

• 49 designs

• 18 designers

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Flyer Design Brief

This menu will be used as a flyer for mailers to homes + handed out with all in-store and delivery orders.

It will also be a key part of our new campaign focused on driving customers to download our ordering app on apple and google..

Current Flyers
Yorktown Front: Attached
Somers Front: Attached
Back: Attached

Some Notes:
The flyer/menu has 6 total panels. The first panel includes store-specific info like phone number and address.
The content is currently split between the regular menu and a catering menu.


What We Don’t Like in the Current Version
Front Page

It’s way too busy. There are two promos, address, phone, hours, QR codes, credit card logos—all cluttered together.
Just for the record, both of the promos we ran on this version performed poorly. They didn’t deliver results.

Middle Page

The catering section doesn’t make sense. It’s basically the same items from the regular menu but with different pricing.
I think we should completely remove this and use that space for something better.

Must-Haves in the New Design: Mailing Section
There’s a designated area on the middle front panel for printing customer address and postage for mailers. This needs to stay in the layout.

Campaign Focus (App Download)
We’re getting ready to launch our own ordering apps.on the 2 big platforms.

Main message:

Download our app and get $10 off your next order,

This is the focus. We want people to download the app and place their orders through our own system. It’s important that this call to action is front and center.

Flyer Distribution
Flyer Mailers: Sent to 45,000 homes and businesses.
In-Store Orders: Between both locations, we’re doing around 11,000 orders a month. Every single order will include this tri-fold.

Maybe we have 2 versions?

Version 1 – For Mailers

Main goal: Promote the mobile app download on the front page, with catering info and regular menu deals on the inside.

Version 2 – For In-Store Orders (Takeout/Delivery)

Main goals: Encourage repeat business, Promote catering, Still include the mobile app download, we want customers on our platform.

If I Could Imagine the Perfect Flyer...
Front Page

Cleaned up, with a very clear message:
Download our app
QR code to download
Get $10 to order food
Clean up store info and list all ways to order: App / Web / Phone / In-Store

Regular Menu Section

Pizza is 70% of the business, slices + Pies. That's why everyone is looking at this menu, for the pizza, everything else is because i'm ordering pizza im also going to order...
tags like “NEW,” and we’re also thinking of using “FAVORITE” or “POPULAR” to highlight items that are new to heavy hitters.

Catering Section (

Instead of listing items and prices, replace it with more messaging about what we do: We can cater every item on the menu, + More.

We offer catering for all occasions:

Graduations, Games, Birthday Parties, Weddings / Receptions, Baby Showers, Holiday Parties, Community Events / Fundraisers, Tailgating, Corporate Retreats / Team Building + So much More.....

Half Trays: From $25
Full Trays from $45
Catering Pizza Parties

DEAL to do catering now, 15% first order off.

Contact INfo: Call XXX APP XXX WEB XXX


Flyer/Menu Specs (The flyer is a tri fold, most important page is the first page, followed the the back when folded.)
Tri-Fold
Folded Size: 11" x 5.67"
Unfolded Size: 11" x 17"
Bleed Area: 11.25" x 17.25"
Trim Size: 11" x 17"

Slice Yorktown
3224 Crompond Rd, Yorktown Heights, NY 10598
(914) 962-6262

Slice Somers
202 Ctr, 1 Heritage Hills, Somers, NY 10589
(914) 276-3450

Website: SlicePizza.com
Hours: 11am–9pm

Menu Documents. Text / Pricing
Slice Menu Attached
Menu Pricing Attached

Target Market(s)

Download App

Industry/Entity Type

New York Style Pizza

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A Flyer that converts into downloads

Should not have

• The mailer Box on back

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Files

Download all files - 66.3 MB