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Premium, unique logo for our food business
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This customer received 310 logo designs from 135 designers. They chose this logo design from Sujit Banerjee as the winning design.
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Logo Design Brief
We need a logo design for our company The Ferm. The Ferm is a vegan zero-waste Korean fermentary. We produce a range of fermented products (like kimchi, pickle, sauerkraut) made of commonly discarded byproducts, such as cauliflower leaves and broccoli stalks. We are a premium brand who focuses on naturally fermented products by using traditional methods and a family recipe. The logo will be placed on our pouches and should ideally stand out without losing its premium perception. The logos attached were some initial ideas, however, we are also open to explore other ideas.
Updates
Thank you for the logo design submissions. After reviewing all the concepts, we feel that none of the current directions quite meet our expectations. Many of the designs appear heavily AI-generated and lack the distinctive, refined quality we're aiming for.
We’re looking to be inspired by a logo that truly stands out — it doesn’t necessarily have to relate directly to the ideas we initially provided. What’s most important to us is that the logo captures a balance between tradition and modernity — a premium, classic feel, while also communicating a cool, bold brand personality.
We’d love to see concepts that are more thoughtfully crafted, with unique visual identity, strong typography, and a memorable mark. We're open to fresh takes and would really appreciate some creative exploration.
Looking forward to the next round of concepts!
Added Tuesday, 22 April 2025
Logo Text
The Ferm
