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The Ridge - Brand New Apartment Community in Saratoga NY
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This customer received 175 logo designs from 63 designers. They chose this logo design from MCT DESIGNS as the winning design.
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US$150
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175 designs
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63 designers
Logo Design Brief
We need a logo for a new build apartment community in Saratoga Springs, NY. It is going to be called The Ridge. We want it to evoke nature, exclusivity, and a modern edge. Given the contrast between the modern white interiors and the earthy sage and black exterior, the logo should walk the line between sophisticated minimalism and organic luxury. We want the main version text of The Ridge to be the same green as the building, with variations of either a white or black background, matching the other exterior colors.
Please be sure to include multiple color ways in the design package (white font, transparent PNG background, black font).
Updates
Need a couple of days before selecting a winner
Target Market(s)
20s and 30s upper-middle class demographic looking to rent a two bedroom apt in Saratoga Springs.
Industry/Entity Type
Real Estate
Logo Text
The Ridge
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- a modern serif can give a luxury vibe (think: Playfair, Canela), while a custom sans-serif (like Gotham or Poppins with spacing) feels clean and design-forward.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Overall Aesthetic: Modern, clean lines — to reflect the sleek interiors. Grounded and natural — nodding to the name and sage exterior. Elevated, but approachable — gives a feeling of premium living without being too cold or corporate.
Nice to have
- Iconography Ideas: A minimalist ridge line, silhouette of a hill or crest. Subtle play on elevation, like stacked lines, tiers, or a topographic contour design. Could also play with a horizontal line cutting through the text to represent a ridge. Color Palette: Deep sage or muted forest green — ties to the exterior. Matte black or charcoal — for clean, grounding contrast. Warm white or bone — reflects interior and adds calm balance. Optional accent: a touch of brushed gold or bronze for elegance (especially if signage or print).
