• A$230

• 40 designs

• 12 designers

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Web Design Brief

Client Name: Insight IT
Website: www.insightit.com.au
Industry: Managed IT Services
Target Audience: Small to medium-sized businesses in Australia, requiring IT solutions, IT support, cloud services, and phone systems.

Project Overview
We are seeking a full redesign of the Insight IT website to modernize its look, improve usability, and enhance user experience across devices. The goal is to create a professional, clean, and user-friendly website that reflects our expertise in IT services and appeals to our business clients.

Objectives
Modern Visual Identity: Create a fresh, modern design that aligns with Insight IT's branding.

Improved User Experience: Simplify navigation, improve accessibility, and enhance mobile responsiveness.

Clear Calls to Action: Ensure CTAs are prominent and encourage user engagement.

Enhanced Trust & Credibility: Highlight testimonials, case studies, and industry credentials.

SEO Optimization: Ensure the site is optimized for search engines, including proper heading structures and metadata.
Design Style & Tone
Professional: Clean, modern, and polished to reflect our IT expertise.

Minimalist: Simple layouts, plenty of white space, and easy-to-read typography.

Tech-focused: Subtle tech-themed design elements that reinforce our brand as a leading IT service provider.

Colors: Use our existing brand colors, or propose a color scheme that complements the tech industry while maintaining a professional feel.

Typography: Clear, readable fonts that convey professionalism and trustworthiness.

Key Pages & Features
Home Page:

Hero section with a clear value proposition.

Highlight key services (IT support, cloud solutions, phone systems, etc.) with icons and brief descriptions.

Prominent CTAs (e.g., “Request a Quote,” “Book a Demo”).

Testimonials from satisfied clients.

Services Page:

Detailed breakdown of the services we offer (IT support, cloud services, phone systems, etc.).

Use of icons or illustrations to make the services visually engaging.

Clear CTAs to request quotes or book consultations.

About Us Page:

Information about our company history, mission, and team.

Highlight our certifications, partnerships, and industry expertise.

Case Studies/Testimonials Page:

Showcase client success stories and testimonials with visuals and brief case study summaries.

Include a trust-building section with logos of major clients or partners.

Contact Page:

Simple contact form for inquiries.

Integrated map with office location.

Social media links and phone number.

Blog/Resource Section:

Easy-to-navigate blog section for IT-related articles, tips, and industry news.

Clear categorization and tags for easy browsing.

Knowledge Base/Support Page:

Self-service area for clients to find articles, FAQs, and support guides.

Option to submit a support ticket.

Mobile Responsiveness:

Ensure the design is fully responsive, with no horizontal scrolling or misaligned content on mobile.

Functional Requirements
Fast Load Times: Optimize images, minimize unnecessary scripts, and ensure the site loads quickly on both desktop and mobile.

User-Friendly CMS: We need a CMS that is easy to update (preferably WordPress, but open to other suggestions).

SEO Best Practices: Structure the site with proper metadata, alt tags, and semantic HTML for better search engine optimization.

Security: Ensure the website follows security best practices (SSL, HTTPS).

Deliverables
Full website design (desktop and mobile versions).

Design mockups in Photoshop, Sketch, or Figma (whichever is preferred).

Working prototype (optional).

Final website files, including images and assets.

A style guide for ongoing consistency.

Industry/Entity Type

IT Managed Services

Number of Pages Required

3 page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• EXCELLENT UX/UI

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Files