• US$190

• 29 designs

• 17 designers

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T-shirt Design Brief

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲:

Create a bold, blue-collar-friendly t-shirt design representing Tate Engineering’s HVAC Division. The shirt should be instantly recognizable as part of the Tate brand, promote the HVAC service line, and appeal to technicians who wear it proudly on-site or in the shop.

𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲𝘀:
- 𝗧𝗮𝘁𝗲 𝗟𝗼𝗴𝗼 (follow branding guidelines – Pantone 654 and 361 or approved versions)
- 𝟭-𝟴𝟬𝟬-𝟴𝟬𝟬-𝗧𝗔𝗧𝗘
- 𝘄𝘄𝘄.𝗧𝗔𝗧𝗘.𝗰𝗼𝗺
- 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀
- 𝗛𝗩𝗔𝗖 or 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗖𝗼𝗼𝗹𝗶𝗻𝗴 text clearly visible
- Illustration of a 𝗖𝗵𝗶𝗹𝗹𝗲𝗿 𝗨𝗻𝗶𝘁 𝗼𝗿 𝗥𝗼𝗼𝗳𝘁𝗼𝗽 𝗛𝗩𝗔𝗖 𝗨𝗻𝗶𝘁

𝗡𝗶𝗰𝗲-𝘁𝗼-𝗛𝗮𝘃𝗲𝘀:
Include subtle 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗛𝗩𝗔𝗖 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 as part of the background texture or supporting graphic (use discretion for legibility):

- Chillers
- Rooftop Units
- Split Systems
- Cooling Towers
- Controls
- Energy Efficiency
- Service & Repair
- Preventative Maintenance

𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘆𝗹𝗲 & 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀:

𝗖𝗼𝗹𝗼𝗿𝘀:
- Limit to 𝟱 𝗰𝗼𝗹𝗼𝗿𝘀 𝗺𝗮𝘅𝗶𝗺𝘂𝗺
- Follow 𝗧𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗮𝗹𝗲𝘁𝘁𝗲:
- Dark Blue (Pantone 654 / #003A70)
- Green (Pantone 361 / #43B02A)
- Optional Accent: Red (Pantone 186 / #C8102E)

𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆:
- Strong, industrial font style. Avoid script or overly modern typefaces.

𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗦𝘁𝘆𝗹𝗲:
Graphic-heavy, clean-lined, and 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 like the previously designed:
- 𝗙𝗹𝗮𝗴 𝗕𝗼𝗶𝗹𝗲𝗿 𝗦𝗵𝗶𝗿𝘁: Bold, patriotic, with steam and machine detail
- 𝗥𝗲𝗻𝘁𝗮𝗹 𝗗𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗦𝗵𝗶𝗿𝘁: Urban + industrial, includes skyline and cracked pavement
- New HVAC shirt can follow a similar path – think rooftop unit with cold air blowing, rooftop skyline, or a chiller with water-cooled lines and control panel detailing.

𝗔𝗽𝗽𝗲𝗮𝗹 𝗧𝗼:
Blue-collar men who work in mechanical trades. Design should be rugged, masculine, and bold – not overly clean or minimalist.

𝗣𝗿𝗶𝗻𝘁 𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
- Designed for screen printing on dark or neutral shirts (black, navy, heather grey)
- Avoid gradients and unnecessary effects; strong contrast preferred
- Prefer left chest + full back option

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