Marketing Services Overview PDF Booklet/Catalog

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This customer received 14 graphic designs from 7 designers. They chose this graphic design from Graphic Guy as the winning design.
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We need a professionally designed pdf booklet/catalog that gives an overview of our marketing agency services. We run ads and generate leads for concrete coating and epoxy flooring companies. This pdf design should be 10-12 pages show casing our marketing services/packages.
Content for the document is attached: CPD - Solutions Overview
Here is a video I made going over the project design:
https://share.vidyard.com/watch/yJADLPsSwLUq4rbfh5fyMj
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Design Brief - Solutions Overview Doc
Notes: Would like this design to also be converted to a canva template for future adjustments.
Design brief video link: https://share.vidyard.com/watch/yJADLPsSwLUq4rbfh5fyMj
Our Company Info:
ConcretePro Digital
https://concreteprodigital.com/
Marketing flyer: CPD - Trail Flyer (1).pdf
Sales slides: Overview - ConcretePro System
Primary Colors:
Black
Blue
White
Secondary Colors:
Grey
Charcoal
Lite Blue
Red
Fonts:
Montserrat
Bebas Neue
Anton
Oxygen
Competitor websites:
https://coatinglaunch.com/
https://servicelegend.com/
https://concretemarketingcrew.com/
https://www.contractor.click/
https://www.basecoatmarketing.com/
https://www.plumberseo.net/
https://lawnline.marketing/
Target Client Websites:
https://rockitcoatings.com/
https://zonegarage.ca/
https://www.texastoughconcretecoatings.com/
Design Brief for ConcretePro Digital’s Services Booklet
Project Overview: ConcretePro Digital is creating a multi-page PDF booklet that serves as a digital catalog outlining our comprehensive marketing services. This booklet will highlight our lead generation system and full marketing system, using a combination of text and illustrative visuals to communicate our processes and results effectively.
Target Audience:
Potential clients in the concrete coating and epoxy flooring industry.
Business owners seeking effective and scalable marketing solutions.
Objectives:
Showcase the effectiveness of our lead generation system.
Illustrate the benefits of our full marketing system.
Highlight the ease and effectiveness of using our services through visuals and real-life examples.
Design Requirements:
Style: Clean, professional, masculine, and modern. Use brand colors and fonts for consistency.
Layout: Balanced mix of text and visuals to maintain reader engagement. Ensure no page is overly cluttered.
Images: High-quality, relevant images of epoxy flooring, marketing visuals (ads, CRM, reviews), and diagrams.
Typography: Clear, readable fonts for headings and body text.
Icons/Graphics: Use icons for sections like CRM, text sequences, etc.
File Specifications:
Format: PDF, optimized for both digital viewing and print.
Dimensions: Standard 8.5" x 11" (letter size) or A4.
Additional Notes:
Ensure brand consistency across all pages.
Focus on user-friendly design that guides the reader naturally through the content.
Target Market(s)
concrete coating companies, epoxy flooring companies
Industry/Entity Type
digital marketing agency targeting home service/concrete coating companies
Font styles to use
Other font styles liked:
- Montserrat, Bebas Neue, Anton, Oxygen
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.