Marketing Services Overview PDF Booklet/Catalog

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Graphic Design Brief

We need a professionally designed pdf booklet/catalog that gives an overview of our marketing agency services. We run ads and generate leads for concrete coating and epoxy flooring companies. This pdf design should be 10-12 pages show casing our marketing services/packages.

Content for the document is attached: CPD - Solutions Overview

Here is a video I made going over the project design:
https://share.vidyard.com/watch/yJADLPsSwLUq4rbfh5fyMj

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Design Brief - Solutions Overview Doc

Notes: Would like this design to also be converted to a canva template for future adjustments.

Design brief video link: https://share.vidyard.com/watch/yJADLPsSwLUq4rbfh5fyMj

Our Company Info:

ConcretePro Digital
https://concreteprodigital.com/

Marketing flyer: CPD - Trail Flyer (1).pdf
Sales slides: Overview - ConcretePro System


Primary Colors:
Black
Blue
White

Secondary Colors:
Grey
Charcoal
Lite Blue
Red


Fonts:
Montserrat
Bebas Neue
Anton
Oxygen


Competitor websites:

https://coatinglaunch.com/
https://servicelegend.com/
https://concretemarketingcrew.com/
https://www.contractor.click/
https://www.basecoatmarketing.com/
https://www.plumberseo.net/
https://lawnline.marketing/


Target Client Websites:

https://rockitcoatings.com/
https://zonegarage.ca/
https://www.texastoughconcretecoatings.com/


Design Brief for ConcretePro Digital’s Services Booklet

Project Overview: ConcretePro Digital is creating a multi-page PDF booklet that serves as a digital catalog outlining our comprehensive marketing services. This booklet will highlight our lead generation system and full marketing system, using a combination of text and illustrative visuals to communicate our processes and results effectively.

Target Audience:
Potential clients in the concrete coating and epoxy flooring industry.
Business owners seeking effective and scalable marketing solutions.

Objectives:
Showcase the effectiveness of our lead generation system.

Illustrate the benefits of our full marketing system.

Highlight the ease and effectiveness of using our services through visuals and real-life examples.

Design Requirements:
Style: Clean, professional, masculine, and modern. Use brand colors and fonts for consistency.

Layout: Balanced mix of text and visuals to maintain reader engagement. Ensure no page is overly cluttered.

Images: High-quality, relevant images of epoxy flooring, marketing visuals (ads, CRM, reviews), and diagrams.


Typography: Clear, readable fonts for headings and body text.


Icons/Graphics: Use icons for sections like CRM, text sequences, etc.

File Specifications:
Format: PDF, optimized for both digital viewing and print.

Dimensions: Standard 8.5" x 11" (letter size) or A4.

Additional Notes:
Ensure brand consistency across all pages.

Focus on user-friendly design that guides the reader naturally through the content.

Target Market(s)

concrete coating companies, epoxy flooring companies

Industry/Entity Type

digital marketing agency targeting home service/concrete coating companies


Font styles to use
Other font styles liked:
  • Montserrat, Bebas Neue, Anton, Oxygen

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 40.9 MB
DOCX
CPD - Solutions Overview
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Copy of CPD - Trail Flyer
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epoxy10
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Design Brief - Solutions Overview Doc
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Untitled design
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EpoxyFloor Wizards Ads Screenshot copy
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EpoxyFloor Wizards Ads Screenshot
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Payments
1st place
US$150
Participation payments x 4
US$10
Total
US$190

Project Deadline
19 Apr 2025 15:47:54 UTC
Language

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