Mimi organic skincare

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This customer received 183 logo designs from 81 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
I need a logo that looks elegant and delicate and simple, the brand is an organic skincare company that looks expensive. Below are some ideas of the background of colour I think I might like but I’m open to anything. I was thinking of the name mimi done in joined up writing twice in a circle to make it look like a flower? It was just an idea so this doesn’t need to be used and I’m open to seeing other options. I like simple but I’m open to colour being used too
Target Market(s)
Upmarket organic skincare that feels elegant and high end
Industry/Entity Type
Organic skincare
Logo Text
Mimi organic skincare
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Purple or red used as colours