Wrapping VW ID. Buzz Cargo – Balloon Crew Vehicle Adventure Design

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Car Wrap Design Brief

Design Brief: Full Vehicle Wrap for VW ID. Buzz Cargo – Balloon Crew Vehicle with Off-Road Adventure Theme
Project Goal
We are looking for a creative and eye-catching design for a full or partial wrap of our new VW ID. Buzz Cargo, which will be used as a chase and support vehicle for our hot air balloon team. The design should immediately communicate that this is a balloon crew vehicle, while also reflecting a sense of adventure, off-road capability, and modern aviation.

About Us
We are a professional hot air balloon team operating under the label “Stehplatz am Himmel” (which roughly translates to “Standing Room in the Sky”). We offer high-visibility advertising on hot air balloons and conduct spectacular balloon flights across Germany.
Our newest addition is a fully electric VW ID. Buzz Cargo – a vehicle that perfectly aligns with our vision of modern, sustainable, and adventure-ready aviation on the ground.

The Vehicle
Model: VW ID. Buzz Cargo (short version, model year 2025)
Engine: Fully electric (EV)
Modifications:
Adjustable air suspension (lifted)
Off-road wheels
4x4 all-wheel drive
Base color: White
Wrap type: Full or partial wrap possible (can integrate the original white as part of the design)

Design Requirements (Must Haves)
Hot Air Balloon (Capital Group branding)
Large, visually dominant on both sides of the vehicle
Represents the balloon transported inside the van
Logo "Standing Room in the Sky" German
Clearly visible on the rear of the vehicle
Optional placements on the side or front, but rear is mandatory
Instant recognition as a balloon crew vehicle
Should clearly convey that this is a balloon chase/support vehicle
Wording like “Balloon Crew,” Balloon Team. Big on the side

Look & Feel
Keywords for inspiration:
Adventure, exploration, freedom
Sky, wind, nature, weather
Precision and professionalism (this is aviation, not a hobby!)
Sustainability & innovation (electric vehicle = future mobility)
Modern retro aesthetic: The ID. Buzz echoes the legendary VW T1
Optional: two-tone design (white top, sky blue bottom) to complement the T1 look
Color palette suggestions:
Sky blue, light blue, off white
Optional accents: dark gray, petrol, matte finishes
White base color can remain partially visible for contrast

What We Provide to Designers
High-resolution templates of the VW ID. Buzz (side, front, rear, top)
Vector file of the standing place in the sky logo
High-res image of the Capital Group hot air balloon
Sample images of previous balloon crew vehicles for reference

Format & Technical Guidelines
Vector-based design files (.AI, .EPS or . PDF preferred)
Designs should cover all visible sides of the vehicle (left, right, front, back – roof optional)
Must follow actual vehicle contours and window restrictions
Mockups of the final look are highly encouraged

Timeline
Project start: Immediately after briefing approval
First drafts: within 7 days
Finalization: within 14 days after receiving feedback

What We Want to Achieve
This vehicle is our mobile calling card – whether at events, on country roads, or on social media. It should be recognizable from afar, and spark curiosity. The design should combine technical precision with visual excitement. Anyone who sees this vehicle should instantly think: “Wow – an adventure in the sky must be nearby!”

Info Icon
Updates

The concepts by HATEM and VEDG are closer to our vision – especially the idea of showing the Capital Group branding on the balloon prominently and partially cropped. That's a great start and matches our expectations.
What still needs improvement:
Vehicle design: The overall look should have a much stronger adventure / event / off-road feel. Think of it more like a rugged expedition vehicle or a mobile adventure base.
The word “CREW”: This should appear large and clearly visible, ideally also cropped or integrated as a bold design element. It needs to really stand out.
Back of the vehicle: This is where our agency logo “Stehplatz am Himmel” will go – either full-sized or large and cropped, but definitely prominent.
Colors: We would like the color scheme to align with the branding on the balloon. Specifically:
Parker Blue Sapphire
RGB: 0, 95, 158
HEX: #005F9E
Pantone: 2945 C / 301 U
CMYK: 100 / 53 / 5 / 16
Ocean
RGB: 0, 156, 220
HEX: #009CDC
Pantone: 2192 C / 2995 U
CMYK: 89 / 18 / 0 / 0
Feel free to add an additional blue tone if it enhances the overall design.
We're excited to see the updated submissions with these adjustments
Added Thursday, April 10, 2025

Target Market(s)

Germany

Industry/Entity Type

Hot Air Balloon Marketing


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Hot Air Balloon (Capital Group branding) Large, visually dominant on both sides of the vehicle Represents the balloon transported inside the van

Files
Download all files - 9.0 MB
PNG
05_Front
Friday, March 28, 2025
PNG
06_Back
Friday, March 28, 2025
JPG
Bild 1
Friday, March 28, 2025
JPG
Bild 3
Friday, March 28, 2025
JPG
Bild 9
Friday, March 28, 2025
JPG
Bild 10
Friday, March 28, 2025
AI
EPS
PDF
SVG
JPG
Bild 7
Friday, March 28, 2025
JPG
Bild 3
Friday, March 28, 2025
JPG
Stehplatz am Himmel jpg
Friday, March 28, 2025
Payments
1st place
US$150
Participation payments x 4
US$10
Total
US$190

Project Deadline
19 Apr 2025 04:04:42 UTC
Language

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