• US$400

• 165 designs

• 77 designers

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Logo Design Brief

We are seeking a fresh logo design for The Cliffs at Bay Harbor, an upscale condominium association located on dramatic bluffs overlooking Little Traverse Bay in northern Michigan. This community serves as a luxurious seasonal home for residents who enjoy relaxed sophistication, natural beauty, and a deep sense of belonging.

The design should:
• Reflect the elegance of our lakeside location with views of Lake Michigan
• Evoke the tranquility and elevated style of a northern Michigan summer
• Be timeless, clean, and professional—appropriate for use in signage, digital communications, print materials, and apparel
• Draw light inspiration from the wave symbol used by the Bay Harbor Association (attached) to maintain visual harmony with our broader community
• Be stylistically aligned with the refined lifestyle and amenities found in the Bay Harbor community and Bay Harbor Yacht Club
• Incorporate natural, nautical, or architectural elements tastefully (water, bluffs, stone, shoreline, etc.)

Our current logo is also attached for context, but we’re open to evolution or reinterpretation that modernizes our visual identity while respecting the heritage.

Target Market(s)

Affluent homeowners seeking a luxury seasonal residence in northern Michigan. Many are retirees or professionals who value tranquility, natural beauty, and high-end amenities. Our community also shares strong ties with the Bay Harbor Yacht Club and the broader Bay Harbor community, so continuity and refinement in design matter.

Industry/Entity Type

Real Estate / Property Management / Residential Community

Logo Text

The Cliffs at Bay Harbor

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Logo styles of interest

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Font styles to use

Other font styles liked:

• • Garamond • Playfair Display • Cormorant Garamond • Merriweather • Georgia (as a system-friendly fallback)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • The full name “The Cliffs at Bay Harbor” clearly and legibly incorporated into the design • A sense of elegance, timelessness, and calm that reflects the natural beauty of Little Traverse Bay • Versatility for use across print, web, signage, and embroidered merchandise • A design that feels cohesive with other Bay Harbor visual identities but stands on its own

Nice to have

• • A subtle reference to water, waves, or bluffs in the iconography • A refined serif or upscale sans-serif font • An optional version that includes the phrase “Condominium Association” in smaller type • A secondary color palette that works well in monochrome

Should not have

• • No cartoonish or playful elements • Avoid overly bold, trendy, or tech-style fonts • Avoid vibrant, high-contrast color schemes—this isn’t a resort brand or tourist destination • Don’t include sailboats, lighthouses, or stock imagery clichés

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Files

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