• US$379

• 45 designs

• 11 designers

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Logo Design Brief

Project Description: Big5 Vending is a vending solutions company inspired by the iconic Big5 animals: the lion, leopard, rhinoceros, elephant, and African buffalo. As a biracial LGBTQ Navy family, we value diversity, resilience, and inclusivity, and we’d love for these values to subtly shine through in our logo. The design should capture the essence of strength, innovation, and approachability, while honoring the natural majesty of the Big5 animals and the savanna topography.

Design Requirements:
• Wildlife Inspiration: Incorporate elements representing the Big5 animals (e.g., silhouettes, stylized shapes, patterns inspired by African wildlife).
• Diversity and Inclusivity: Subtle nods to inclusivity and diversity—designers may explore multi-tonal color palettes, harmonious design elements, or symbolism reflecting unity and connection.
• Simple and Scalable: Ensure the logo is versatile and works across platforms like business cards, websites, social media, apparel and vending machines.
• Typography: Use clean, modern sans-serif fonts that are approachable yet professional.
• Color Scheme: A palette evoking the beauty of the African savannah and the vibrancy of diversity (Earthy tones, blues and whites, Vibrant greens and yellows)
• Design Style: Be creative.
• See attachment for color and preferred animal design example.

Industry/Entity Type

Vending machine business

Logo Text

Big 5 vending, slogan is Wildly good vending

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Lion, leopard, rhinoceros, elephant, and African buffalo, business name and slogan.

Nice to have

• We’d love a logo that captures: the iconic Big5 animals, Our brand values strength, resilience, inclusivity, and innovation

Should not have

• Vending machines images

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Files