Updates

Hi [Name],

After reviewing some of the initial designs, we’ve decided to update our design brief slightly.

We still want the brand to reflect femininity, trust, and modernity, with a visual identity that feels approachable yet premium. We're especially inspired by the aesthetic of AllMatters (formerly OrganiCup) – it feels high-quality, organic, and still colorful and vibrant.

We’re looking for a logo that, like the circle icon in AllMatters, can stand alone as a favicon or symbol – ideal for packaging, social media, and brand recognition. In addition, we’d love a wordmark for “Vulxies” that pairs naturally with the icon.

Please feel free to explore the color palette and expressions found in our Pinterest board for inspiration:
👉 https://pin.it/4VqAnW84N

If possible, it would be great to see the logo applied to mockups or digital packaging, as that gives us a better feel for how it will look in real life 😄
Lastly, we kindly ask that the logo does not depict a menstrual disc, as we plan to expand into a wider range of menstrual products over time.
Added Thursday, 27 March 2025

After receiving the first round of applications, we found it necessary to update the project description.

We are looking for a logo that includes both the word VULXIES and a favicon that can be used for the website and packaging. The favicon could be a drop, an abstract circle, an abstract heart, or something else – it should not look like a generic logo found on Canva.

If possible, it would also be amazing to include three curvy women dancing in a line as a figure above the word VULXIES. Or the designers own interpretation of this - The women should NOT be overly sexualized.

It would be greatly appreciated if the logo is shown on a mock-up packaging, as this will give our focus group a better understanding of what it’s going to look like.
Added Friday, 28 March 2025