• €200

• 8 designs

• 8 designers

Graphic Design Brief

Design Guideline for an Overview Graphic
Title: Circular Economy & Future Business Models
Objective: Summarize key innovation fields, business models, and sustainability opportunities for Energy AG in the circular economy.

1. Structure & Layout
A. Circular Economy Principles (Top Section / Centerpiece)
Goal: Introduce the fundamentals of circular economy in a visually engaging way.
🔹 Reduce → Minimize resource usage
🔹 Reuse → Extend product lifecycles
🔹 Recycle → Reintegrate materials into production
🖌️ Design Suggestion:
• A circular flowchart with three interconnected icons (one for each principle).
• Arrows connecting them to show the cyclical nature.

B. Key Innovation Fields (Main Body – 5 Thematic Blocks)
Each block represents a strategic business opportunity in the circular economy.

1st Circular Material Use in Waste & Water Management
📌 Key Innovations:
✅ Urban Mining (Extracting raw materials from waste)
• Example: Umicore Recycling
✅ Water Recycling & Reuse
• Industrial wastewater treatment
• Example: Veolia Water Technologies
✅ Biomass for Energy Generation
• Organic waste to biofuel
• Example: Küsnacht biogas plant
🖌️ Design Suggestion:
• Icons for waste, water, and biomass
• Infographic-style arrows connecting waste to usable resources

2. Circular Energy Use & Storage Technologies
📌 Key Innovations:
✅ Second-Life Batteries
• EV batteries reused as stationary storage
• Example: Nissan xStorage
✅ Hydrogen Economy
• Power-to-gas technology
• Example: H2 Mobility Germany
✅ Industrial Waste Heat Recovery
• Reusing waste heat for energy
• Example: E. ON Waste Heat Recovery
🖌️ Design Suggestion:
• Battery, hydrogen, and heat recovery icons
• Use energy flow arrows to show repurposing

3. As-a-Service Models for Sustainability
📌 Key Innovations:
✅ Heat-as-a-Service (Leased heating solutions)
• Example: Vattenfall Wärme
✅ Water as a Service (Industrial water management)
• Example: Xylem
✅ Zero-waste logistics for companies
• Material return & reuse services
• Example: Loop by TerraCycle
🖌️ Design Suggestion:
• Modular grid design with icons & short descriptions
• Flowchart representation of the service process

4th ICT & AI for Circular Economy
📌 Key Innovations:
✅ Digital Platforms for Resource Sharing
• Example: Cirplus (Plastics Marketplace)
✅ AI-Based Waste Sorting
• Machine learning-driven waste classification
• Example: AMP Robotics
✅ IoT for Water Management
• Real-time leak detection
• Example: Schneider Electric Water Management
🖌️ Design Suggestion:
• Icons for AI, IoT, and digital platforms
• Tech-style visualization (data points, connections, automation lines)