• C$120

• 96 designs

• 38 designers

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Logo Design Brief

I've been tasked with coming up with a name and logo for a research group that I've been invited to join. The best I could come up with is the Applied Research in Sport and Exercise (A.R.S.E.) Laboratory. A major focus of our research will be biomechanics and physiology of the lower body, hence the use of the slang word 'arse' being a focal point of our brand. My goal is to create a logo that subtly uses the letters A, R, S and E to form the shape of a human butt from mid thigh to top of the hip - rear view (see attached reference image). Since this logo will be used in a professional setting, the logo needs to be simple and appropriate, yet 'cheeky'. I have tried using various A.I. image generators, but to no avail (see image of failed results), and I just don't have the required graphic designer skillset to make this happen. For a better visual, this is the prompt that I have been using: Using the outline of the uploaded image of a human rear end, creatively embed the letters 'A.R.S.E.' into the shape of the buttocks. The letters should blend seamlessly into the contours, curves, and natural flow of the form, maintaining a realistic yet artistic aesthetic. Ensure the text is clearly visible but integrated smoothly into the overall shape. The final product should be line art, using only black and white, with no shading, colors, or gradients. Keep the lines clean, bold, and well-balanced to enhance clarity and visual appeal.

Alternatively, I could be sold on a cleaner version of the uploaded 'arse' with striated muscle fibres. However, it would need to be somewhat anatomically correct and not too cartoonish.

I have also included my business logo, which uses the acronym K.S.L. (Kinesic Sport Lab) to create the shape of an anatomical heart. We specialize in conducting aerobic fitness assessments of the cardiorespiratory system (heart and lungs). Just for reference.

Target Market(s)

University/College/Research

Industry/Entity Type

Academics

Logo Text

I want the image to read ARSE, with the text Applied Research in Sport and Exercise Lab underneath.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use negative space to 'cheekily' embed the letters A, R, S, and E into a butt.

Nice to have

• I want the letters A.R.S.E. to create the shape of the butt.

Should not have

• I don't want the letters A.R.S.E to be inserted into a butt.

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Files

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