• US$590

• 81 designs

• 17 designers

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Car Wrap Design Brief

Project Overview:
Our goal is to update the vehicle wraps on our company vehicles—a 2020 Dodge Caravan and a 2020 Toyota C-HR—while maintaining cohesion with our older designs. The updated designs should reflect the shared identity and collaboration of our three biotech/pharma/laboratory support companies: Scientific Calibration, Kryosphere, and Sci-Ice. The designs must integrate a modern aesthetic that aligns with our industries and convey professionalism, innovation, and reliability.

Project Objectives:

Cohesive Branding:
Ensure the new wraps align stylistically with existing designs while incorporating modern updates.
Create a unified look across all company vehicles, representing the collaboration between our three companies.

Brand Representation:
Highlight each company’s logo and brand name. Please make sure each company is represented equally!
Use elements that reflect our biotech/pharma/laboratory support services.

Modern Aesthetic:
Employ a contemporary color palette, focusing on blues (refer to attached palettes).
Combine innovative design elements with a professional look to appeal to our target market.

Versatile Design:
Create wraps that complement both the Dodge Caravan (2020 model) and the Toyota C-HR (2019 model), considering their different shapes and sizes.
Allow for easy readability and impactful visuals on the road.

Design Requirements:

Primary Elements:
Logos and names for Scientific Calibration, Kryosphere, and Sci-Ice.
Tagline or slogan if applicable (e.g., “Your Complete Laboratory Solution”).

Visual Style:
Incorporate elements from the newest design (focused on photography).
Use clean lines, Myriad Pro Font, and minimalistic yet engaging visuals.

Colors:
Predominantly use the provided modern blue palettes.
Accent with neutral tones or complementary shades for contrast.

Vehicle Considerations:
Adapt the design to the different dimensions and contours of the Dodge Caravan and Toyota C-HR.
Maximize visibility of key information, such as company names, phone number, websites, on all sides of the vehicles.

Audience:
Targeted toward biotech, pharma, and laboratory professionals.
Reflect professionalism and high standards expected in these industries.

Attachments for Designers:
Photos of the newest and older vehicle wrap designs.
Modern blue color palette.
Logos for Scientific Calibration, Kryosphere, and Sci-Ice.

Target Market(s)

Pharma, Biotech

Industry/Entity Type

Biotechnology

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Please, so snowflakes or anything ice related for the photography. No cartoon or overly animated themes please

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Files

Download all files - 27.9 MB