• A$300

• 149 designs

• 59 designers

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Logo Design Brief

Logo Design for Smart Wall Systems (SWS)

A. Key Principles of Effective Logo Design

✔ Simplicity: A clean, easily recognizable design that remains effective across all sizes and mediums.
✔ Memorability: A distinct design that leaves a lasting impression.
✔ Versatility: Works across digital, print, signage, merchandise, and branding materials.
✔ Timelessness: Avoids overly trendy elements, ensuring longevity.
✔ Relevance: Reflects the company’s industry, core services, and value proposition.

B. Design Elements

1️⃣ Typography: Strong, modern, sans-serif fonts for a tech-forward and professional feel.
2️⃣ Color Psychology: Tech-inspired colors like electric blue, dark gray, and white to evoke trust, innovation, and premium quality.
3️⃣ Symbolism: Modular, geometric elements representing LED panels and digital display technology. The panels merg to be a seemless image
4️⃣ Dynamic Motion: A subtle movement effect (gradient, stacking, or shifting elements) to symbolize modularity & transformation.

2. Smart Wall Systems (SWS) Logo Concept & Direction

A. Core Identity of the Logo

Industry: LED Video Wall & Digital Display Technology
Brand Attributes: Innovative, Professional, High-Tech, TRUST Reliable, Scalable
Tagline Inspiration: (optional to integrate)
• “Bringing Digital Displays to Life”

B. Logo Concept Breakdown

1️⃣ Logo Icon (Symbol) – Modular LED Panels in Motion OR a modern symble representing, Trust and innovation.

• The icon should visually communicate Smart Wall Systems’ expertise in LED video walls.
• Geometric Representation: Six rectangular panels arranged in a 3 across x 2 down grid.but the last 3 should be a seamless image
• Dynamic Motion Effect: Two panels should appear slightly offset or moving into position, symbolizing installation, customization, and technology at work.
• 3D or Light Reflection Effect: A subtle glow or highlight on the panels to represent LED illumination.

2️⃣ Typography – Strong, Tech-Inspired Lettering

• The letters “SWS” should be below the symbol in a modern, bold, sans-serif font.
• Slight custom lettering (e.g., a subtle cut or futuristic style) can be applied to emphasize digital innovation.
• Consider a stacked variation:

SWS
SMART WALL SYSTEMS

(The smaller tagline version could be used on larger branding materials).

3️⃣ Color Palette – High-Tech & Premium Look

🔵 Electric Blue (#007BFF) → Represents technology, innovation, and energy.
⚫ Dark Gray/Black (#222222) → Evokes stability, professionalism, and modernism.
⚪ White/Silver Accents (#F5F5F5) → Adds contrast and a premium feel.
🟡 Optional Neon Accent (Yellow or Green) → A small accent for tech-forward brightness (e.g., LED-inspired).

4️⃣ Versatility & Adaptability

• Full Logo Version: Symbol + “SWS” + “Smart Wall Systems” tagline.
• Compact Version: Icon + “SWS” without tagline.
• Monochrome Version: For engraving, merchandise, and minimal branding.

3. Smart Wall Systems (SWS) Logo Design Brief for Designer

📌 Project Overview

We need a modern, high-tech logo for Smart Wall Systems (SWS), a company specializing in LED video walls, digital billboards, and modular display solutions. The logo should reflect our cutting-edge technology, precision, and professionalism while maintaining a clean and timeless aesthetic.

📌 Design Requirements

1️⃣ Logo Concept

• The logo should include a modular LED panel icon that visually represents Smart Wall Systems’ expertise in digital displays.
• The icon should feature six rectangular LED panels (3x2 grid), with two panels slightly offset or moving into place, symbolizing customization, modularity, and transformation. But must be seamless be forming a seamless finished screen
• Glowing or reflective accents should hint at LED technology.

2️⃣ Typography

• Strong, modern, sans-serif font with a bold, tech-inspired look.
• The text “SWS” should be prominent, with “Smart Wall Systems” placed below or integrated into a secondary version.
• Custom lettering or subtle futuristic design tweaks are welcome.

3️⃣ Color Scheme

Primary Colors:
🔵 Electric Blue (#007BFF) → Innovation & technology
⚫ Dark Gray/Black (#222222) → Professionalism & premium feel
⚪ White/Silver Accents (#F5F5F5) → Contrast & clarity

Optional Neon Accent:
🟡 Neon Yellow or Green → A subtle glow effect to reflect LED brightness.

4️⃣ Design Variations Required

• Full Version: Icon + “SWS” + “Smart Wall Systems” tagline.
• Compact Version: Icon + “SWS” (without tagline).
• Monochrome Version: Black & white for professional documents.
• Icon-Only Version: For app icons, social media, and simplified branding.

5️⃣ File Deliverables

• Vector Files (AI, EPS, SVG) – For scalable design.
• Transparent PNGs – For web & digital use.
• Monochrome & Inverted Versions – For light & dark backgrounds.

4. Additional Notes for Designer

• Avoid overly complex designs. The icon should be clean, minimal, and highly recognizable even when resized.
• Ensure the design looks strong on both light and dark backgrounds.
• The glow or light reflection effect should be subtle, ensuring readability.
• The typography should align with a tech-focused, premium brand identity.

Conclusion

Smart Wall Systems will have a powerful, professional, and versatile logo that reflects its expertise in LED technology and digital display solutions. The logo should create instant recognition, trust, and a modern tech appeal, helping SWS stand out as a leader in the industry.

📌 Next Steps:
• The designer should provide multiple concept drafts, allowing refinement before final selection.
• Ensure branding guidelines (including spacing, sizing, and color variations) are created for future branding consistency.

🚀 Let’s build a logo that embodies the future of digital displays!

Target Market(s)

Wall Systems Target Market 🎯 Primary Focus: B2B ✔ Out-of-home advertising (Billboards, Media companies). ✔ Hospitality & Entertainment (Hotels, Casinos, Bars). ✔ Sports Venues & Stadiums (Scoreboards, LED advertising). ✔ Retail & Shopping Malls (Digital signage & storefronts). ✔ Transit Hubs & Public Spaces (Airports, Train stations). ✔ Corporate & Education (Office buildings, Universities). 🎯 Secondary Focus: B2C ✔ Luxury Homeowners & Smart Home Enthusiasts. Final Takeaway Smart Wall Systems is a one-stop shop for LED displays, installation, and support, delivering solutions for both commercial and residential clients across high-traffic industries. 🚀

Logo Text

SWS Option Smart Wall Ststems Option USP “Bringing Digital Displays to Life”

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• SMS, icon, option Smart Wall Systems, Option

Nice to have

• USP

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Files

Download all files - 27.2 MB