• A$120

• 8 designs

• 3 designers

Logo Design Brief

🎨 Logo Design Brief: Beyond The Bell
📍 Business Overview:

Beyond The Bell is a school holiday camp business based in Sydney, offering day-only adventure camps for kids. Our focus is on outdoor exploration, skill-building, and fun activities in nature, including water-based experiences.

🔤 Business Name & Tagline:

Business Name: Beyond The Bell
Tagline: The world is your playground
🎯 Design Requirements:
✅ Logo Elements I’d Like to Include:

Rope Border – A rugged, rope-style circular or oval border to symbolize adventure, teamwork, and the outdoors.
Bell – A prominent bell (or stylized into the text) as a nod to the name and the idea of freedom after school.
Children – Silhouettes or simple child figures engaged in outdoor activities (e.g., climbing, running, sailing, playing).
Nature & Water – Incorporate elements like waves, mountains, trees, or a sun to reflect the outdoor adventure theme.
🎨 Style & Aesthetic:

Bold, adventurous, and slightly nostalgic (think vintage scout badges or adventure club logos).
Playful but professional – needs to appeal to parents booking camps while still feeling fun for kids.
Hand-drawn or textured details – to reflect rugged, outdoor vibes rather than a corporate or polished look.
Circular or shield-style layout (open to variations, but must include the rope border).
📌 Usage & Deliverables Needed:
Primary Logo: Full logo with text + imagery.
Facebook Banner: A wider layout version incorporating the logo + tagline + outdoor imagery.
Instagram Tile: A square version optimized for IG, possibly with an icon-only variation of the logo.
File Formats: SVG, PNG, JPG, PDF, AI (vector)

Color & Black-and-White Versions for different applications.
🎨 Color Preferences: I like variations of primary colours
🚀 Needs to feel vibrant and energetic, but not overly bright or childish.

📌 Inspiration & References:
Vintage scout badges or outdoor club logos.
Circular or shield-style adventure patches.
Hand-drawn, slightly rustic typography (nothing too modern or sleek).
🔗 Next Steps:
Let me know if you need any reference images or sketches!
I’d love to see 3-5 concept sketches before finalizing.
Please include mockups for social media assets.
Looking forward to working together! 🚀🌿

(I've attached some fails from Chat GPT)

Logo Text

Beyond the Bell

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Files