• US$150

• 123 designs

• 51 designers

---

Logo Design Brief

We are looking for a modern, simple, and professional logo for the Technology and Applied Computing Program (TAC) at the University of Southern California (USC). Our department focuses on Applied Computing fields such as AI, Data Analytics, Computer Programming, and Cybersecurity, with a mission to provide applied technical skills to all USC students. Here is our website https://tac.usc.edu/.

Design Requirements:
Must follow USC Identity Guidelines and use Cardinal and Gold as the approved colors: https://identity.usc.edu/identity/color/
Will be used on merchandise and stickers (hats, shirts, buttons, etc.).
Should either:
Feature "TAC - Technology and Applied Computing" in a clean, modern style.
Use a more abstract or geometric design that visually represents computing.

Creative Direction:
We encourage exploration and are open to unique, innovative designs. Some ideas we’ve brainstormed include:

Replacing "A" in "TAC" with "∀" (For All) – A nod to our former slogan, "Technology is for Everyone!"
A modern, standalone logo using "∀" as a symbolic, abstract representation.
Inspiration from other tech/STEM college departments to reflect our academic identity.
Some use of the Tommy Trojan USC mascot, perhaps with a technical spin (robot/AI tommy trojan?)

Other USC resources can be found here:
https://identity.usc.edu/identity/logos-marks/
https://identity.usc.edu/identity/typography/
You do not have to follow these identity guidelines strictly (as opposed to the color guidelines), but these two links are to provide more context behind USC as a whole.


We’ve attached some initial (and varied) ideas for reference, but please take your own creative approach.

Looking forward to seeing your designs!

Logo Text

TAC - Technology and Applied Computing.

---

Files

Download all files - 0.1 MB