Refresh
Retail logo for home decor store
Want to win a job like this?
This customer received 190 logo designs from 80 designers. They chose this logo design from Amethystica as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
C$150
-
190 designs
-
80 designers
Logo Design Brief
New logo design for a home decor retail store. We require a 1:1 logo for social media and a complementary Landscape logo for retail signage. Suggestions: 1.) Use the initials SW along with Sweet Wiiliam in the logo and add the word 'decor'. 2.) The blooms of a sweet william flower to make up the silhouette of a butterfly (or butterfly wing). This would be in front or faded out in the background. Classy, and a bit of old-world design, but not too busy. Less than three colours. Pencil sketch as an option. Well-branded, high-end decor store.See inspo files below for style.
Updates
Concept: The logo must prominently feature the business name Sweet William, with the option to also incorporate the initials SW if it enhances the design. A butterfly should be a key but subtle element, symbolizing elegance and new beginnings with a subtle or abstract presence that doesn't overpower the text.
Style: The font should be elegant but legible, conveying warmth and sophistication with a cohesive, artistic look
Butterfly Design: The butterfly could have a soft, pencil-sketch or line-art style, incorporating subtle floral elements—particularly the blooms of the Sweet William flower. These details might appear within the butterfly's wings or as accents around it, adding a unique touch without being overly intricate.
Overall Feel: The logo should be modern, elegant, and approachable, blending text and imagery seamlessly for a polished and professional aesthetic.
Added Wednesday, 22 January 2025
Target Market(s)
Home decor, lifestyle. classic, timeless,
Industry/Entity Type
Retail - Home decor, lifestyle, furniture, housewares
Logo Text
Sweet William (smaller font 'decor')
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sweet William
Nice to have
- I like the butterfly idea (new beginnings) and the bloom of a sweet william flower (my son's name and I'm a retired florist)
Should not have
- Busy lines, bright colours
