• €110

• 96 designs

• 39 designers

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Logo Design Brief

Design Brief for Fracture Solutions Logo - AO Alliance Foundation (Asia)

Core Elements:
The logo should reflect both medical expertise in fracture care and the West Asian context while remaining professional and culturally respectful. There could be a broken bone.

Colors:
- Primary colors: Suggest using a combination of our pantone colors are: 376 C and 7694
- Secondary/accent colors:
- Warm earth tones (ochre or terracotta) to represent the Asian landscape
- Consider incorporating one or two colors from the existing AO Alliance Foundation brand palette for consistency

Typography:
- Clean, modern sans-serif font that maintains legibility at various sizes
- Should work well in both digital and print applications
- Consider a complementary font pairing if text hierarchy is needed

Symbolic Elements to Consider:
- Subtle integration of medical symbols (perhaps an abstract bone or healing imagery)
- Asian cultural motifs or patterns
- Visual elements suggesting unity/connection (representing the partnership between medical expertise and local communities)

Technical Requirements:
- Logo should work in both horizontal and vertical layouts
- Must be scalable and recognizable at different sizes (from business cards to banners)
- Should work well in both color and monochrome versions
- File formats needed: Vector files (AI, EPS), PNG, JPEG
- Must include versions with and without the program name

Target Market(s)

Our network of surgeons and donors

Logo Text

Fracture Solutions for Asia

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Aptos

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files