• US$210

• 88 designs

• 42 designers

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Logo Design Brief

Brand Name:
Investing Letter

Brand Purpose:
To provide exclusive insights, analysis, and news about small-cap public companies poised to become the next big investment opportunities, catering to discerning retail investors.

Target Audience:
Demographics: Primarily men, 55+, college-educated professionals, with an average income of $250k+ and a net worth exceeding $2M.
Psychographics:
Value exclusivity and early insights ("ahead of the street").
Well-read and subscribe to premium news platforms like Barron’s, MarketWatch, and The Wall Street Journal.
Seek authoritative, trustworthy, and insightful content.
Tone and Brand Personality:
Sophisticated, professional, and trustworthy.
Aspirational and forward-thinking, focusing on the future of investing.
Exclusive and authoritative while remaining approachable and clear.
Logo Requirements:
Style:

Timeless and elegant, reflecting the sophistication of Barron’s and The Wall Street Journal.
Avoid overly modern or flashy designs; lean toward classic, serif-based typography.
Incorporate a clean, bold mark or icon for recognizability.
Color Palette (open to suggestion here):

Primary Colors: Navy blue (#001F54), gold (#C9A635), and white (#FFFFFF).
Secondary Colors: Slate gray (#5A5A5A) and light silver (#D9D9D9).
These colors exude trust, exclusivity, and financial expertise.
Typography:

Serif fonts for sophistication (e.g., Baskerville, Times New Roman, or Playfair Display).
Modern sans-serif for digital versatility (e.g., Lato, Open Sans, or Roboto).
Iconography/Visual Elements (designer input NEEDED here):

COULD Incorporate elements LIKE:

-Fountain Pen
-Use subtle references to financial charts or newspapers to reflect the media focus.
Ensure scalability for use in digital headers, social icons, and print.
Application:

The logo will appear on the website header, newsletters, social media, and possibly as a subscription service watermark.
Brand Style Guide
1. Core Brand Attributes:
Vision: To empower retail investors with actionable insights and early information about the future leaders in the stock market.
Mission: To become the go-to resource for retail investors seeking small-cap growth opportunities.
2. Brand Colors:
Primary Palette:

Navy Blue (#001F54): Trust, stability, and authority.
Gold (#C9A635): Exclusivity and premium value.
White (#FFFFFF): Simplicity and clarity.
Secondary Palette:

Slate Gray (#5A5A5A): Professionalism and sophistication.
Light Silver (#D9D9D9): Subtlety and elegance.

Target Market(s)

Primarily men, 55+, college-educated professionals, with an average income of $250k+ and a net worth exceeding $2M. Psychographics: Value exclusivity and early insights ("ahead of the street"). Well-read and subscribe to premium news platforms like Barron’s, MarketWatch, and The Wall Street Journal.

Industry/Entity Type

Financial and Investing news and media

Logo Text

The Investing Letter

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sophisticated, Professional and Trustworthy design

Nice to have

• Timeless and elegant, more emphasis on typography

Should not have

• Overly modern or flashy designs