Banking-industry brand needs a new logo design
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This customer received 424 logo designs from 165 designers. They chose this logo design from Johan_Design as the winning design.
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Logo Design Brief
We are wanting to do a redesign of our logo & relaunch for our company, "Bank Performance Report" more commonly referred to as "BPR". We provide quarterly financial reports for banks across the country in both print and electronic formats.
Our reports are described as simple and clear, easily understood, timely, accurate and a useful tool and foundation for strategic planning and tracking. Our electronic reports can be used for further data analysis to help banks determine their strengths, pinpoint opportunities for improvement and growth, as well as peer & competitor comparisons. Our reports are presented to bank management and board directors. The final part of our reports provides a quarterly rank of banks in each state.
More info: Right now colors used are a dark blue & gold, but we are certainly open to a new color scheme. It has been requested to make the logo more aesthetically pleasing & "pop". A compass (representing planning, tracking & achieving goals) has frequently been used in marketing, but isn't required.
The logo text can be "BPR" only or "BPR" with "Bank Performance Report".
Updates
Slow in providing feedback
Target Market(s)
Banks - Banking/Financial Industry
Industry/Entity Type
Banks - Banking/Financial Industry
Logo Text
BPR Bank Performance Report
Look and feel
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