Commercial Architecture Firm needs a logo design
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This customer received 390 logo designs from 166 designers. They chose this logo design from apik. as the winning design.
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Logo Design Brief
We need a logo design for a new Architecture and Project management firm based in NSW, Australia called "BHS Studio" and "BHS Projects" respectively. We undertake Architecture and Project Management services for commercial and residential building design & construction.
The website is bhs-studio.com.au and bhs-projects.com.au. So consider use of the dash '-' in the logo.
Other ideas are:
1. Use the horizontal part of the letter 'H' in BHS as a connecting element, similar to the COHO Property logo.... by disconnecting from the H and using colour.... the H (Holdsworth) represents the Architect linking between the B (Buncombe - Director) and the S (Salmon- Developer).
2. Font to represent clarity & simplicity, almost like an eyesight exam chart.... BHS could be bold and the Studio not bold.... Consider using lower case for the bhs and/or the studio.
3. Consider adding the ' - ' between the bhs and the studio, as a break, similar to email.
4. Consider different colour for the BHS to the studio (B & W)
5. Font could also be slanted to right to represent forward movement/progressive.
6. I like the idea of the BHS Studio text somehow within a coloured circle such that it reads like a stamp (works well with Instagram).
7. Colours emerald green (associated with 'green' architecture) or a calming blue (like COHO Property) or I've always liked black text within yellow (positivity).
8. Another idea was a more fluid font in lower case/slanted for the BHS, with the bottom of the S starting at the base of the B and underlining the BHS.... representing fluid movement forward for design & construction.... Somehow tie in 'studio'.
Target Market(s)
Commercial Property Development
Logo Text
BHS Studio
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
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Look and feel
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