• C$120

• 13 designs

• 5 designers

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Art Design Brief

Client would like to add a gear icon to the logo and I need a few more options. Below is the old logo with gear and icon and new logo without the gear icon. Need to add the gear in the light blue colour - gear icon can also be a screen. They are a very upmarket product and they previous logo looks cheap. However, they have strong recognition, hence their desire to maintain the colours and the gear icon. (GEM Equipment is used by other companies globally) The logo must also work in reverse (white) and greyscale. The logo also must fit well with other logos in their corporate family - see uploads.

Target Market(s)

Business to business, food manufacturing sector

Industry/Entity Type

Food Manufacturing.

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Font styles to use

Other font styles liked:

• Gill Sands MT - willing to look at similar font.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must include the icon in some way but the bottom right corner must remain clear as there is a corporate tagline that may be added. Logo must work both as a stacked version and a horizontal version.

Nice to have

• More sophisticated gear icon than in the original.

Should not have

• Colours cannot change. Cannot have any other graphics than a gear.

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Files

Download all files - 0.5 MB