• US$110

• 36 designs

• 12 designers

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Graphic Design Brief

Project Overview:
We’re seeking a custom vehicle wrap design for a Winnebago Ekko Sprinter RV. The design should transform the vehicle into a rugged, adventure-ready overlanding machine, reflecting a blend of functionality and aesthetics inspired by premium outdoor brands like Earthroamer and Owl Vans (specifically the Teton Upfitted Ekko). The wrap should exude a spirit of exploration, self-reliance, and harmony with nature. It should cover both the rear "box" as well as the front cab creating a cohesive, rugged aesthetic.

**Please do not copy the Owl Vans design for copyright reasons and for originality sake.**

Design Objectives:

Adventure-Ready Look: Create a design that aligns with the overlanding lifestyle, emphasizing durability, utility, and exploration.

Outdoor Inspiration: Incorporate elements of nature, adventure, and freedom.
Premium Feel: Maintain a sophisticated, premium aesthetic that appeals to outdoor enthusiasts.

Color Palette:

Primary Colors: Deep olive greens, tans, and other earthy tones.
Accent Colors: Muted grays, blacks, or subtle metallics to enhance depth without overpowering the natural vibe.

Design Style:
Clean lines and bold graphics for a modern, rugged look.
Subtle textures or patterns inspired by nature (e.g., topographical maps, mountain ranges, or tree lines).

References for Inspiration:
Earthroamer: Known for its rugged, high-end overlanding vehicles.
Owl Vans Teton (Upfitted Ekko): Exemplifies smart, adventure-focused design for the Winnebago Ekko platform.
Other iconic overlanding vehicles with a focus on bold yet understated graphics.

Key Deliverables:


Additional Notes:
Avoid overly flashy or complex designs; prioritize harmony with nature and functionality.
Ensure the wrap is cohesive when viewed as a whole but allows for standout details up close.
Submission Notes:
Please submit your designs as digital mockups along with a brief explanation of the concept and inspiration. Designs should reflect a passion for outdoor adventures and align with the aesthetics of overlanding vehicles.

Target Market(s)

Adventurous, outdoorsy people, age 35-50 with discretionary income.

Industry/Entity Type

Outdoor Premium RV

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A full-wrap design that seamlessly integrates with the contours of the Winnebago Ekko Sprinter. A high-resolution file suitable for large-format printing. Mockups showing the wrap from multiple angles (front, sides, rear, and top).

Should not have

• Flashy graphics

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Files

Download all files - 1.3 MB