Fun Local Home Cleaning Business: Cleaned Grand Rapids
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This customer received 375 logo designs from 144 designers. They chose this logo design from mekail as the winning design.
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Logo Design Brief
We need a logo design for a new residential cleaning company in Grand Rapids, MI called Cleaned Grand Rapids.
We are a local, fun, high end, eco-friendly cleaning company that will primarily operate east of the city of Grand Rapids.
I've provided some inspiration in the form of a local landmark and a competitor's logo that I like. The Grand River is famous and runs through downtown Grand Rapids.
Looking for a simple logo similar to the competitor logo I uploaded that might be able to incorporate one or more of the elements above and tie it in with house cleaning.
The logo will ultimately be used across web, business cards, clothing, cars, in person trade shows, etc so would like copies of all raw files please.
1/3/2025 update to the brief:
I provided the example logo of an out of state competitor only as an example of incorporating a local landmark with residential cleaning. My locality does not have mountains, so I do not need designs that incorporate mountains. I also do not want the same color scheme as the competitor.
Please ensure that you are spelling the company name correctly: Cleaned Grand Rapids
Please ensure that you are including the tagline: Take Back Your Time
----------------1/4 update to the brief-------------------
I like the idea of the following elements in the design:
Simple bubbles, squeegee/straight across broom, and/or spray bottles (must have something like this or doesn't show it's for a cleaning company)
Blues, soft greens, grey, black, white, navy
Bluewater bridge
I like CLEANED bigger with Grand Rapids under it a bit smaller
Thinner fonts -- all caps
Spaces between the words
Things I don't like:
Witch looking brooms
"clean" looking sparkles/stars
no reds, pinks, oranges, browns
no fall trees/leaves
no "cleaned grand" with rapids on next line.
no bridges that look like California or big well-known bridges
no mountains
no bubble fonts that are hard to read
no neon colors
Updates
Need a couple of days before selecting a winner
I have provided an update to the brief for all designers to review - posting below as well.
I will begin eliminating designs that do not fit my needs in a couple days and provide feedback on ones that are close as well. Thank you.
----------------1/4 update to the brief-------------------
THINGS I DO LIKE:
Simple bubbles, squeegee/straight across broom, and/or spray bottles (MUST have something like this or it doesn't show it's for a cleaning company)
Blues, soft greens, grey, black, white, navy
Bluewater bridge (maybe)
I like CLEANED bigger with Grand Rapids under it a bit smaller
Thinner fonts -- all caps
Spaces between the words
THINGS I DONT LIKE:
Witch looking brooms
"clean" looking sparkles/stars
reds, pinks, oranges, browns
fall trees/leaves
"cleaned grand" with rapids on next line.
bridges that look like California or big well-known bridges
mountains
bubble fonts that are hard to read
neon colors
Added Sunday, 05 January 2025
Target Market(s)
busy families with kids and retirees, higher income demographic
Industry/Entity Type
Residential House Cleaning
Logo Text
The company name: "Cleaned Grand Rapids" Another line should read "Take Back Your Time""
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the logo and tagline text and a clean
Nice to have
- clear simple design, Blues, soft greens, grey, black, white, navy
Should not have
- any exact copies of the items uploaded, Witch looking brooms, "clean" looking sparkles/stars, no reds, pinks, oranges, browns, no fall trees/leaves, no "cleaned grand" with rapids on next line. no bridges that look like California or big well-known bridges, no mountains