40 Year Company Makeover

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This customer received 194 logo designs from 85 designers. They chose this logo design from Ayleen as the winning design.
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Zoe Training is a company that has been around in the training and consulting world for over 40 years. We want to rebrand our products and marketing. We need a new log that captures four key elements: Our name ("Zoe Training"), Company age (established in 1983), Our market distinction ("Learning Reimagined"), and an image or design that denotes transformation (e.g., a tree or something else).
Target Market(s)
Government is 80% of our business audience. We do want to reach private sector as well.
Industry/Entity Type
Training and Development
Logo Text
"Zoe Training", "Learning Reimagined", somehow communicate that we were established in "1983"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The four areas mentioned above
Nice to have
- Goes well on marketing materials but the main location will be curriculum and PowerPoint materials