Design the Face of virtual excellence!

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This customer received 253 logo designs from 45 designers. They chose this logo design from Peak Creations as the winning design.
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About the Company:
We are a new Australian-based virtual assistant company specialising in outsourcing business operation tasks for businesses across the nation. Our goal is to take the burden off businesses by managing their operational challenges with ease, trust, and expertise.
Brand Personality:
Trusted: Dependable and reliable.
Welcoming: Friendly and approachable.
Fresh: Modern and forward-thinking.
Simple & Effortless: Clear and uncomplicated solutions.
Design Objectives:
Icon & Wordmark: A logo that works both with and without an icon, ensuring brand recognition even when the wordmark is absent.
Versatility: The logo should look great on both light and dark backgrounds.
Typography: Use complementary primary and secondary typefaces to ensure balance and versatility.
Timeless & Modern: A fresh and minimal design that feels current but remains relevant over time.
Pain Point Communication: The logo should convey trust, experience, and reliability—emphasising that we "take the pain points away" for businesses.
Design Considerations:
Avoid overly complex elements; simplicity is key.
A color palette that feels modern yet professional, with the potential for pops of color to communicate energy and freshness.
Ensure the logo scales well for various mediums (website, business cards, social media, etc.).
Deliverables:
Logo with icon + wordmark.
Standalone icon.
Variants for light and dark backgrounds.
Clear guidelines for typography and color usage.
Updates
Hi I have updated my design brief
Added Wednesday, 18 December 2024
Target Market(s)
Business Administration serivces
Logo Text
virtualE
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- HI i want the e to be more personal on the end as it stands for Emily - please add the e in more of a cursive font.
Nice to have
- I want simple, fresh, inviting, sleek and crisp
Should not have
- Have put a sketch I did for the idea i like, something along those lines.