• €130

• 39 designs

• 16 designers

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Flyer Design Brief

Objective:
The flyer should serve as a visual aid for reception staff (www.abcarrental.com) to clearly explain the benefits of Full Coverage Plan to customers. Customers should immediately understand why FCP is the better choice, even if they are tired or skeptical after their long journey. The flyer should also be suitable for online use (see attached document) to replace the current information on the website.

Key Guidelines
Design and Style: AB Car Rental Branding, Use the AB Car Rental logo
Incorporate company colors (e.g., blue and orange) for a recognizable look.
Ensure a modern and clean design.
Visually appealing and clear:
Use a clear table or visual comparison to show the differences between without and with FUll Coverage Plan.

Essential Content:
Title (prominently displayed): Your trip fully protected

Comparison Table:
Use a clear table to highlight the differences between without FI and with FI: see attached document for the content. Please feel free to change the layout this is only for the content

Layout and Application:
A4 double sided format for the Desk and feel free to change the attached document
Create a visual hierarchy: the title and table should stand out.
Adaptability for the Website:
Design a digital version that fits seamlessly as an image or table online.
What to Avoid:
Avoid too much text and technical jargon.
Do not use pushy sales language. Keep it customer-friendly and informative.
Ensure the design and colors are consistent with AB Car Rental’s branding.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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