PigTracks Hard Hat Vinyl Sticker Project - Office Space Movie Parody
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This customer received 58 sticker designs from 13 designers. They chose this sticker design from ally designs as the winning design.
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Sticker Design Brief
Purpose:
Create fun, humorous stickers to build brand awareness and foster engagement within the pipeline integrity industry.
Audience:
Pipeline professionals, including field technicians, operations personnel, and engineers, aged 20–60.
Concept:
A parody of the Office Space movie featuring:
Image: Bill Lumbergh holding a PigTracks coffee mug.
Text: "Yeah…can I get those tracking reports ASAP?"
Brand Elements to Include:
-PigTracks Logo: Subtly incorporate the PigTracks logo on the coffee mug to maintain brand visibility without overshadowing the humor.
-The year “2025”: Include as a subtle detail to mark the project year.
Sticker Specifications:
Shape:
Circular: 2–3 inches in diameter
OR
Rectangular: 3x2 inches with rounded corners
File Format:
-Deliver as vector files (EPS or AI).
-Include raster versions (high-resolution PNG or JPEG) for review purposes.
Visual Inspiration:
-See attached reference images for Office Space parody concepts.
-Emphasize a playful, bold, and instantly recognizable visual style inspired by the movie.
Additional Notes:
-Ensure the design is suitable for small sticker sizes (avoid excessive fine details).
-Maintain a balance between humor and professionalism to align with PigTracks’s brand image.
-Avoid overly cluttered designs to ensure readability and recognition.
Color Palette:
Use bold, high-contrast colors to ensure visibility on a small sticker and to align with PigTracks branding.
Typography:
Choose fonts that capture the corporate humor of Office Space while remaining legible, such as clean sans-serif styles or mock-corporate fonts.
Target Market(s)
Pipeline professionals, including field technicians, operations personnel, and engineers, aged 20–60.
Industry/Entity Type
Pipeline Integrity Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • Image: Bill Lumbergh holding a PigTracks coffee mug. • Text: "Yeah…can I get those tracking reports ASAP?" • Or Text: “I’m gonna need those tracking reports ASAP…mmmkay?”
Nice to have
- I favor the image of Bill Lumbergh leaning against the cubicle wall. My favorite facial expression is in "Bill Lumbergh Visual Example 03", followed by "...02", then "...01". I prefer the text "I'm gonna need those tracking reports ASAP...mmmkay?", but I'm concerned that may be too much text for a small sticker.