• £80

• 10 designs

• 5 designers

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Logo Design Brief

I’m launching an e-commerce clothing brand called Dumb Great Soul (DGS). The brand celebrates resilience, kindness, and emotional strength, embracing the idea that having a good soul can sometimes feel "dumb" in a world that may hurt us—but it's ultimately a strength. The logo will be the centerpiece of the brand and must resonate with a Gen Z audience, combining a bold, meaningful design with a retro yet modern aesthetic.

Logo Requirements:

Core Symbol:

A heart with plasters and scars to symbolize emotional healing and resilience.
The heart should be simple yet impactful, with visible bandages or stitches to show scars
Text:

The words "Dumb Great Soul" should surround the heart in a circular design or something like that.
Use a bold, slightly playful, retro-style font that’s clean and easy to read.
Style:

Minimalist but emotionally powerful.
Inspired by vintage designs with a modern touch (e.g., bold lines, retro fonts).
A design that works well for branding and merchandise, such as on clothing or digital platforms.

Deliverables:

Full-color logo and a black-and-white version.
Files: Vector formats (AI, EPS), transparent PNG, and JPEG.
Mockups of the logo on clothing (optional but appreciated).
I have attached logo of a brand I like so you can get inspired.

Logo Text

Dumb Great Soul

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Files