Nova Fitness

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Contest winning design

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This customer received 10 label designs from 2 designers. They chose this label design from Jose Loaiza as the winning design.

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Label Design Brief

Project Information for Label Design

I am creating label designs for my product packaging and would like to provide detailed information about the project to ensure the designs meet my requirements.
1. Product Type:
I need three separate label designs for the following products:
• Creatine container: Focused on strength, endurance, and muscle recovery. The label should highlight key benefits and convey a clean, professional look.
• Booster product (SuperNova): A pre-workout supplement. The design should emphasize energy, intensity, and performance with bold, dynamic elements to make it stand out.
• Fitness clothing logo label: A smaller label for branding on fitness apparel, designed cohesively with the Creatine and Booster product branding.
2. Brand Identity:
The brand is “Nova Fitness”. The designs should incorporate the brand name prominently while ensuring that each product is visually distinct. The overall aesthetic should be modern, bold, and appealing to fitness enthusiasts, creating a strong, unified brand identity across all products.
3. Label Specifications for Printing:
• Creatine and Booster Labels:
• Size: 20 cm width x 10 cm height
• Material: Matte finish, waterproof material, scratch-resistant.
• Adhesive: Strong, long-lasting adhesive suitable for cylindrical containers.
• Content:
• Product name (“Creatine” or “SuperNova Booster”) prominently displayed.
• Space for nutritional information and ingredient list.
• Barcode area.
• Logo placement (“Nova Fitness”) prominently visible.
• Highlight product-specific details, such as usage instructions, benefits, and flavor options (if applicable).
• Infinity Logo: The Infinity Logo must be visible on every label as an additional branding element.
• Clothing Label:
• Simplified logo for printing or stitching on fitness clothing.
• The Infinity Logo should also be included as part of the branding.
4. Style Preferences:
• Clean and minimalistic design with vibrant accents.
• Use of modern fonts for “Nova Fitness” and dynamic typography for “SuperNova.”
• Labels should convey professionalism and energy while being easy to read and visually appealing.
5. Additional Notes on Example Images:
The example images provided for the product labels are not entirely correct as they were created using artificial intelligence. These should serve as a general design reference, but any mistakes in layout, typography, or spacing should be corrected. Ideally, the overall concept is retained while refining the design for accuracy and production-readiness.
6. Additional Design Project:
I also need cohesive designs for my fitness clothing line. I have an example image that I can provide to guide the logo and text placement for apparel such as leggings and hoodies. The Infinity Logo should also be a prominent element on the fitness clothing, ensuring consistency with the product labels.
7. Reference Material:
I will provide example images to clarify the design direction for all three labels and the apparel branding.

Please let me know if you require additional details or further clarification. I’m looking forward to collaborating on this project!


Files
Download all files - 0.8 MB
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Saturday, November 30, 2024
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Saturday, November 30, 2024
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Saturday, November 30, 2024
Payments
1st place
€90
Participation payments x 1
€45
Total
€135

Project Deadline
17 Jan 2025 11:50:05 UTC
Language