• US$520

• 100 designs

• 13 designers

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Web Design Brief

Project Overview:
EZ Copackaging is a supply chain company specializing in packaging and manufacturing services for CPG (Consumer Packaged Goods) brands and nutritional/dietary supplement companies. The company offers end-to-end solutions including packaging design, production, co-packing, and private labeling. The goal of this project is to create a professional, user-friendly website that showcases your expertise, builds trust with potential clients, and generates leads for your services.

Objectives:
Establish Brand Authority: Position EZ Copackaging as a leader in the packaging and manufacturing industry for CPG and nutritional products.
Lead Generation: Encourage visitors to contact you for quotes, consultations, or further information.
Professional User Experience: Ensure the website is easy to navigate, visually appealing, and mobile-friendly.
SEO & Conversion Optimization: Optimize the site for search engines to attract organic traffic and improve conversion rates.
Primary Audience:
CPG Brands: Companies in industries like food and beverage, personal care, and household products looking for packaging and manufacturing services.
Nutritional/Dietary Supplement Brands: Companies in the health and wellness industry needing specialized packaging and manufacturing services for supplements, including compliance with regulatory standards (GMP).
Secondary Audience:
Potential partners looking to collaborate on co-packing or private labeling.
Key Features & Functionality:
Responsive Design:

The website must be fully responsive, ensuring optimal viewing across all devices (desktops, tablets, mobile).
User-Centric Navigation:

A clean, intuitive navigation system that allows users to quickly access key pages such as Home, Services, About Us, Case Studies, FAQ, and Contact.
Lead Generation Forms:

Prominent CTAs (Calls to Action) throughout the website encouraging users to “Request a Quote”, “Get in Touch”, or “Learn More” about your services.
Contact Form: Simple form allowing potential clients to submit inquiries about your services.
SEO Optimization:

The site should be optimized for relevant keywords (e.g., “co-packing services for CPG,” “nutritional supplement packaging,” “custom packaging solutions”), including meta descriptions, headers, and on-page content.
Content Management System (CMS):

An easy-to-use CMS (like WordPress or Webflow) for easy content updates. This will allow you to make changes to your services, case studies, and other sections without requiring a developer.
Analytics Integration:

Google Analytics or a similar tool for tracking site visitors and performance metrics to make data-driven decisions on site improvements.
Site Structure & Content:
1. Home Page:
Hero Section with tagline, images or video of your services in action, and a clear CTA (e.g., “Request a Quote”).
Value Proposition: Short and compelling introduction to EZ Copackaging’s core services and advantages.
Overview of Services: Highlight your key offerings (e.g., Packaging Design, Co-packing, Nutritional Supplement Packaging, Private Labeling).
Client Logos/Testimonials: Social proof to establish credibility.
CTA Buttons: Throughout the page to drive conversions (e.g., “Get a Free Consultation”).
2. About Us Page:
Company Overview: Explain your mission, values, and commitment to quality.
Team Overview (Optional): Introduce key team members to humanize your company and build trust.
Core Values and Differentiators: Showcase what makes EZ Copackaging unique—sustainability practices, regulatory compliance, and industry expertise.
3. Services Pages (Separate Pages for Each Service):
Packaging & Design: Custom packaging solutions, materials, and design services for CPG brands.
Manufacturing & Assembly: Your end-to-end production process, assembly capabilities, and how you support both small and large-scale runs.
Nutritional & Dietary Supplement Packaging: Focus on specialized packaging for supplements, regulatory compliance (GMP), and certifications.
Private Labeling: Services for clients who wish to brand their own products using your packaging.
Each service page will include detailed descriptions, benefits, process information, and CTAs like “Get Started” or “Request a Quote”.
4. Case Studies / Portfolio Page:
Success Stories: Showcase in-depth case studies of past projects, especially successful partnerships with CPG or supplement brands.
Before & After Images: Display the difference your services have made for clients, especially in terms of packaging quality or branding improvements.
Client Testimonials: Additional customer feedback to strengthen your brand reputation.
5. FAQ Page:
Address common questions related to lead times, regulatory compliance, order quantities, and specific details for different industries (e.g., dietary supplements).
The format will be accordion-style or dropdowns for easy scanning.
6. Contact Us Page:
Contact Form: With fields for name, email, company, and inquiry details.
Location Information: Physical address, phone number, and working hours.
Map Integration: If relevant, integrate Google Maps to show your office location.
Social Media Links: Link to your company’s LinkedIn, Instagram, or other relevant platforms.

Target Market(s)

Startup CPG Brands, Supplement Brands, Nutrition Brands

Industry/Entity Type

Flexible Packaging, Contract Manufacturing, Supplement & Food Manufacturing

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use our colors.

Nice to have

• https://elsyh917.wixsite.com/ezcopackaging - www.sixplusone.com - www.dangfoods.com - thefreshfactory.co

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Files