• A$190

• 53 designs

• 5 designers

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Web Design Brief

Website Redesign Brief: www.makeitaccurate.com

Project Overview
We are undertaking a complete redesign of MakeItAccurate.com to enhance user engagement, modernise our branding, and improve the platform’s overall usability. The new design will embrace a playful 2D cartoon explainer video aesthetic, combining vibrant visuals with clear storytelling to create an approachable and intuitive experience. A refreshed brand identity, including an optional new logo, will align with our innovative approach to GNSS data processing.
Think Doodly or Powtoons style wise.
Goals
1. Simplify the User Journey
• Employ storytelling through animated characters and visuals to guide users step-by-step.
• Ensure the process of using MakeItAccurate is straightforward and visually intuitive.
2. Modernise Branding
• Refresh the visual language to reflect our forward-thinking position in GNSS data processing. This product is technical, a professional engineering solution, but also aimed at an audience of drone operators who are low-skilled. We are making an important and difficult process easy. Site to reflect this.
• Design a new logo that complements the updated style.
3. Enhance Engagement
• Integrate playful, animated 2D cartoon visuals to explain features clearly and effectively, we are prepared to commission the 2D cartoon animation separately but the design should include character visuals that can be used in the animation.
• Balance a professional tone with an approachable, playful, user-friendly design.
4. Improve Conversion Rates
• Incorporate clear calls-to-action (CTAs) to encourage platform use:
o "Try for Free"
o "$15 per job – No subscription, Pay Per Use"
• Use strategic visual cues to guide users through the site.
5. Adaptable Design Elements
• Ensure design elements can be easily adapted for use within the app, with assets provided individually for internal use.

Design Style
• Visual Aesthetic: Playful, modern, and clean, reflecting a 2D cartoon explainer video aesthetic.(video production not part of this scope of work)
• Colour Palette: Vibrant and approachable, instilling trust and confidence, we are prepared to move away from the harsh red and black
• Typography: Clean, legible fonts balancing playfulness with professionalism.
• Characters: Friendly, animated figures to visually explain processes step-by-step.
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Key Features
1. Homepage - refer to www.makeitaccurate.com for content
• A dynamic 2D explainer video or animated visuals showcasing the user journey to be at the top of the page. Video production will be a separate task, not part of this project.
• Supporting text with same cartoon characters below the video explaining the process for users who prefer reading over watching.
• A structured FAQ section, with questions clearly listed for ease of navigation. We will modify the content of the FAQs, just looking for style in this project.

2. Services & Benefits
• Highlight key features. See current website for content..
• Use visuals and concise text to emphasise user advantages.
3. Contact & Support
• Simplified enquiry form for quick communication.
• Direct links to FAQs and other relevant support resources.
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Deliverables
1. Website Redesign
o Graphic mockup of website, with appropriate style elements
o Layout suitable for a simple web development to follow (Divi or Elementor)
2. 2D Animated Assets
o We will engage a video creator to build a Powtoons style explainer video after we have the style elements created in this project. Require supporting static visual assets
3. New Logo to align with the refreshed branding.
4. Adaptable Elements
o Design components available individually for seamless website integration.

Target Market(s)

drone operators doing aerial mapping. Engineers and surveyors, but often low skilled.

Industry/Entity Type

aerial mapping with drones, surveying,

Number of Pages Required

1 page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• look and feel that is professional but simple, fun, engaging

Nice to have

• cartoon theme, to explain a technical process in simplest terms.

Should not have

• not too boring/technical/difficult/

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Files