• A$110

• 94 designs

• 36 designers

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Logo Design Brief

We need a designer to create a logo for our new company, Questie, which will be used for a website and marketing materials. Assets should be in PNG, JPG, and SVG formats, optimised for both web and general marketing use and come in appropriate sizes to fit all common social media platform profile picture requirements.

Some more about Questie to help with the creative process:

WHAT PROBLEM DO WE SOLVE?
Questie solves the problem parents face in finding toys that are both engaging and educational for their children aged 3-15. Many available toys are either purely entertaining without educational value or are educational but fail to captivate children's interest. Questie bridges this gap by offering STEM-focused toys that allow kids to play and learn simultaneously, transforming playtime into a meaningful, hands-on learning experience. Our toys help children develop essential skills like spatial awareness, creativity, and problem-solving, providing parents with valuable tools that foster their child's development and love for learning, rather than just offering mindless entertainment.

CORE CUSTOMER
Our core customer are parents of children aged 3-15 who prioritises educational and developmental toys, educators and childcare providers seeking interactive learning tools, and gift buyers looking for unique, educational toys.

These parents are dedicated, nurturing, and forward-thinking who prioritise their children's intellectual and personal development. They highly value education, curiosity, and future preparedness, seeking to foster cognitive skills, critical thinking, and problem-solving abilities in their children. Motivated by a desire to give their kids a competitive edge and encourage lifelong learning, they want long-term academic and career success. They are proactive, educated consumers who value quality, safe, and educational products, and they are technologically savvy, supportive, and deeply engaged in their children's learning processes.

MESSAGING TO CORE CUSTOMER
Our messaging to our core customers emphasises that Questie provides STEM toys that allow children to play and learn at the same time. We highlight that kids will love our toys, which are designed to be engaging and fun rather than just mindless distractions. By integrating educational concepts into enjoyable play experiences, our toys ensure that playtime is both entertaining and enriching.

Children can explore, build, and create with our products, fostering their creativity while subtly introducing them to foundational principles in science, technology, engineering, and mathematics. Parents can feel confident that with Questie, their children are not just playing, they're also learning valuable skills that will benefit them in the future. Our toys transform playtime into an opportunity for growth, discovery, and a lifelong love of learning.

Target Market(s)

Australian parents of children aged 3-15 who prioritise educational and developmental toys. Educators and childcare providers seeking interactive learning tools. Gift buyers looking for unique, educational products for children in this age group.

Industry/Entity Type

Educational toy industry

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.