• US$300

• 368 designs

• 161 designers

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Logo Design Brief

Looking for a billion-dollar logo that positions YSB as a high-impact beauty brand, here are some key details id like to share with you:

Brand Identity: Emphasize that YSB (Your So Beautiful) is all about empowering beauty. The brand should exude confidence, sophistication, and inclusivity. The design should appeal to a broad audience but retain a premium, stylish touch.

Product Range: Highlight that YSB will offer a wide range of beauty products, from styling tools to cosmetics, beauty supplies, and virgin human hair. The logo should reflect this versatility while maintaining elegance.

Aspirational Goal: YSB to become a household name, like KISS Beauty, and convey a billion-dollar brand image. This positioning should reflect trust, reliability, and trendsetting appeal.

Style Preferences: Bold typography, subtle beauty element or a hint of luxury in the design.

Color Palette: Deep purples, metallics, or classic neutrals. Open to seeing different creative options that can stand out in the beauty industry.

Scalability: The logo should be versatile enough to look great on small packaging (like cosmetics and beauty supply ) and large displays (like in-store signage or ads).

Typography: Clean, modern typography that aligns with the logo’s aspirational feel.

Target Market(s)

The target audience for YSB would be beauty-conscious individuals, primarily women aged 18-40, who seek high-quality beauty products that enhance their daily routines. This audience is likely diverse and includes beauty enthusiasts, professionals (like hairstylists and makeup artists), and those who are interested in innovative beauty tools, styling products, and cosmetics inspired by the latest trends. YSB could also attract customers who value premium products, such as virgin human hair, and who appreciate a brand that’s accessible yet exudes a sense of luxury. The brand might particularly resonate with individuals looking for reliable, professional-grade beauty products, often found at beauty supply stores or online retailers.

Industry/Entity Type

The industry for YSB is Beauty and Personal Care. This includes subcategories like Cosmetics, Hair Care, Styling Tools, and Beauty Supplies. Within this industry, YSB aims to provide both professional-grade products and consumer-friendly options, appealing to individuals looking for high-quality beauty solutions.

Logo Text

YSB "Your So Beautiful"

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must-Haves: Focus on “YSB” as the primary text, with an optional tagline like “Your So Beautiful” if it complements the design. Sophisticated, modern style that can appeal to a broad, diverse audience. Scalable design suitable for both small packaging and larger displays. Elegant color palette that conveys luxury and beauty; open to suggestions but consider classic neutrals or subtle metallics. Clean, timeless typography that enhances brand trust and elegance.

Nice to have

• Timeless but Trend-Forward Accent: A slight modern twist, such as a gradient effect, metallic finish, or subtle geometric detail, could give the logo a contemporary edge that appeals to trend-savvy customers while staying classic enough to withstand changing design trends. Versatile Layout Options: A design that works in both horizontal and vertical formats is ideal for brand flexibility. For example, a stacked version with “YSB” on top and a tagline below, along with a horizontal version, would make the logo adaptable across different types of packaging and promotional materials.

Should not have

• Here are some things the YSB logo should avoid to maintain a high-end, versatile appeal: Overly Complex Designs: Avoid intricate patterns or excessive details that can make the logo look cluttered or hard to read, especially when scaled down on smaller products. A clean and simple design is key for a modern, luxurious feel. Trendy Fonts or Graphics: Steer clear of overly trendy fonts or graphics that might look outdated quickly. Script fonts with exaggerated curls, overly decorative typefaces, or cartoonish graphics can cheapen the brand’s image and reduce longevity. Cliché Beauty Icons: Skip overused symbols like lipstick tubes, makeup brushes, or hair scissors, as these can make the logo feel generic. If using any beauty-related symbolism, it should be subtle, abstract, or uniquely integrated to keep the design sophisticated and distinctive.

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