Design Ad for Special Football Game 8 1/2" x 11"
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This customer received 27 graphic designs from 16 designers. They chose this graphic design from Impressive Designs as the winning design.
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Graphic Design Brief
Task Description for Designer
Create a full back-page ad for the high school football playoff program that combines advertisements for three businesses alongside a heartfelt tribute to the Novitski family’s legacy in Tiger Football.
Key Elements:
Main Tribute:
Fade a picture of the late father, Mr. Novitski, into the background of the ad, subtly positioned above or around the tribute text.
Include his high school football number, 75, as a central focus, celebrating his legacy.
Salute Text:
Incorporate a warm, supportive message like:
"Honoring the Novitski Legacy — Your spirit shines through every play, every victory. Proud of Braydon, #75, as he carries on the family tradition. With #28 and #54 from past seasons in spirit, a father’s pride never fades. Congratulations on an outstanding season, Tigers!"
Business Ads:
Feature adjusted ads for each of the three businesses, incorporating the team’s colors and Tiger Football pride where appropriate. Ensure they fit seamlessly with the tribute.
Overall Layout:
Arrange the tribute text and image at the top third or half of the page, allowing enough space for the business ads below while keeping Mr. Novitski’s faded image visible in the background.
Use a respectful, heartwarming tone, ensuring that the tribute feels both personal and impactful.
Font & Design Considerations:
Choose fonts and colors that match the program’s design but make the tribute text and numbers (#75, #28, #54) stand out.
Target Market(s)
Local Family and Friends - High School Football
Industry/Entity Type
Local Community
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The picture of their father worked into the design faded in.
Nice to have
- You can shrink the ads to 1/4 size to allow for more room to cheer on the tigers and the tribute.
Should not have
- Needs to still focus on the team success not just my boys