• US$290

• 86 designs

• 12 designers

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Graphic Design Brief

We need a new design with different Meta Ad versions for our holiday promotions.
9 graphics needed - with 2 sizes for each one.

DESIGN NOTES
Style: See our website www.culinarybackstreets.com for our style of brand visuals and images. These are holiday promos to entice customers to learn more about us and buy our services.

Two images are attached as reference. Istanbul Lahmacun is a previous Meta ad that we published. We want our holiday promo to be brighter like our website and with your creativity.

The 2nd reference image (Trip Specific) shows how we want there to be different design elements for the copy (the tagline, the body copy, and the buttons/boxes that highlight the 15% off and Use code). It does not have to be a button/box - we just want it to stand out.

Mood: inspiring, upbeat, curious, in-the-know, expert, friendly, authentic

1. ETA (All Meta graphics in 2 sizes: 1:1 and 9:16)

* General Dark Ad Carousel:
* 1 Graphic promoting 15% Off Food Tours & Gift Certificates.
Image: https://www.dropbox.com/scl/fi/6y40dyy92c5alsafc6tgb/CBmexico2018_40.jpg?rlkey=8bip6m9rrmvjppsz9u42tiv72&st=x6meyul8&dl=0
Body Copy: Feed your curiosity in 17 culinary capitals across the globe
Body copy should be smaller than 15% off food tours and gift certificates (which can be a button or text)

* 1 Graphic promoting 15% off gift certificates.
Image: https://www.dropbox.com/scl/fi/uzgk8a0vo82dl5qzt50bk/Bolo-Rei_009.webp?rlkey=zzo8ocea4b030h5od774taoqs&st=16i4lfar&dl=0
Body copy: Give them delicious moments they will never forget
Body copy should be smaller than 15% off gift certificates (which can be a button or text)

* Trip-Specific Dark Ads:
* 1 Graphic Ad for each trip:
* Trip 1: Istanbul, September 2025 - Promo Code: ISTCHEER24 — $200 OFF
Copy: Our week-long Istanbul culinary trips are a feast for your eyes, your stomach, and all your senses. Go beyond baklava with us.
Image: https://www.dropbox.com/scl/fi/d1l34kofyit7ik646sjpx/Istanbul-Eats-Born-Along-the-Bosphorus-20.jpg?rlkey=28enqtcd33edetbfi5kkv59lg&st=757vq9yx&dl=0
* Trip 2: Lisbon, May 2025 - Promo Code: LISCHEER24 — $200 OFF
Copy: Dig into a buffet of cultures, a bounty of history and all things delicious on our 2025 Lisbon culinary trip. Let us show you the Lisbon that locals love…for less!
Image: https://www.dropbox.com/scl/fi/hx2149eg0lrgz7u2989ta/Panificacao-Mecanica.jpg?rlkey=aohv04ti8aac2hxhoriuv530k&st=gdosdaaf&dl=0
* Trip 3: Naples, May 2025 - Promo Code: NAPCHEER24 — $200 OFF
Copy: Expect unexpected moments, unforgettable experiences, and unlimited feasting on our 2025 Naples culinary trip.

Image: https://www.dropbox.com/scl/fi/pnian540wrt18se8utz2k/CIPRIANO-SMARRAZZO_NaplesTour_30.jpg?rlkey=3jmythtm0pmxyofjngx9f2dnz&st=v6lpoxwa&dl=0

* Organic Posts
* 1 Graphic Biggest Sale announcement - transparent (will superimpose this graphic over an existing video so copy should not cover the whole screen)
Copy: Dig into our biggest sale of the year!
15% off food tours & gift certificates
$200 off our culinary trips in Lisbon, Naples, and Istanbul
include small logo

* 1 Graphic last chance/end of sale - transparent (will superimpose this graphic over an existing video) . Same style as above sale announcement
Copy: Last chance to dig into delicious deals!
15% off food tours & gift certificates
$200 off our culinary trips in Lisbon, Naples, and Istanbul
include small logo




2. EMAIL Header Images

* 1 Header Image Sale Announcement

Copy:
We’ve rolled out our biggest sale of the year!
Image: https://www.dropbox.com/scl/fi/wpg53rqnh2w9mlpiwrvye/cb_oaxaca_trip_gallery4.jpg?rlkey=zx8smj1zdkngp8eokq23zpeqg&st=daq1mj3s&dl=0

* 1 Header image Last Chance/End of Sale Reminder
Copy: Last chance to dig into delicious deals
Image: https://www.dropbox.com/scl/fi/i31psgncrkk5bc5nv5djx/SHAVI_LOMI_TBILISI_GEORGIA_CB_0360.jpg?rlkey=ayuhkhtc2xfh94ff8px19lebf&st=fkid9736&dl=0

Formats and Sizes Needed

Meta Feed Images:

* Size: 1080 x 1080 pixels
* Aspect Ratio: 1:1
* Format: JPG or PNG
* Max File Size: 30MB

Meta Story Images:

* Size: 1080 x 1920 pixels
* Aspect Ratio: 9:16
* Format: JPG or PNG

Email Header

* Width: 600–700 pixels (optimal width for most email clients)
* Height: 90–200 pixels (depends on design; typically not too tall to avoid pushing main content too far down)
* Aspect Ratio: 3:1
* Format: JPG or PNG
* File Size: Keep it under 1MB for faster loading times, ideally below 200KB





Deliverable: Trip Specific Dark Ads

Image (choose which looks better in 9:16)
https://www.dropbox.com/scl/fi/zhu2f1kidv6e4n2056o3w/CB_istanbul_trip_day4.jpg?rlkey=jt6494qngid3fgylpjp9izlpb&st=vxgrs0qu&dl=0
Or https://www.dropbox.com/scl/fi/d1l34kofyit7ik646sjpx/Istanbul-Eats-Born-Along-the-Bosphorus-20.jpg?rlkey=28enqtcd33edetbfi5kkv59lg&st=xyognl1b&dl=0

Font: Avenir Black 95, Avenir Bold, or Avenir Regular

Logo: All images need vertical or horizontal Culinary Backstreets logo except for Email Header.
https://docs.google.com/document/d/11I-to_E2E4M92cfZuiH2jq-QAtA90ELgxtrc0Wu_iko/edit?usp=sharing

Tagline for 3 trips:
1. September 2025 Istanbul Culinary Trip
Promo Code: ISTCHEER24 — $200 OFF
COPY: Our week-long Istanbul culinary trip is a feast for your eyes, your stomach, and all your senses. Go beyond baklava with us.
Primary Color
RGB: 181 42 69
CMYK: 22 96 69 10
Hex: #b52a45

2. 2025 Naples Culinary Trip
NAPCHEER24 — $200 OFF

3. 2025 Lisbon Culinary Trip
Promo Code: LISCHEER24 — $200 OFF

Tour Deliverable
* 1 Graphic Biggest Sale announcement
* (Last year we used a video - Meta Organic Post) But we can just request a single image.
* 1 Graphic Last Chance/End of Sale
* (No Example --- New Creative Needed)

Format and size:

Meta Feed Images:

* Size: 1080 x 1080 pixels
* Aspect Ratio: 1:1
* Format: JPG or PNG
* Max File Size: 30MB

Meta Story Images:

* Size: 1080 x 1920 pixels
* Aspect Ratio: 9:16
* Format: JPG or PNG









NO LOGO FOR EMAIL HEADER!

Target Market(s)

30 - 65 year olds

Industry/Entity Type

tourism and travel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The photo of man carrying bread, copy, promo code, logo, and font that is listed in the brief under "deliverable"

Should not have

• other images / graphics besides photo and logo

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Files

Download all files - 4.0 MB