• A$150

• 330 designs

• 80 designers

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Logo Design Brief

We need a redesigned logo for our nursery brand, Nook, which provides a nurturing, high-quality environment for very young children. Nook targets parents from creative, finance, psychology, medical, and charity sectors who seek a boutique childcare experience focused on home-cooked nutrition and active community engagement.

The current logo, originally designed for our company "étoile" (which we will upload as a reference), no longer aligns with our vision. We also have a draft idea for the "Nook" logo (uploaded as well), but it feels too busy and lacks the simplicity we desire. We envision a new design that conveys a sense of comfort, safety, curiosity, and natural warmth, creating a cozy and welcoming impression suitable for our high-end clientele.

Key Design Requirements:
Style: We’re aiming for a hand-drawn, child-like yet clean look that feels warm and inviting. The logo should incorporate a handwritten or casual font style to keep it approachable and friendly.
Symbols: Use simple, meaningful elements—examples could include a house (representing safety and homeliness). A child figure or other playful elements are also welcome if they enhance the brand’s story. Birds, woodland, trees, plants, hollows or home, books, children… NO STAR.
Color Scheme: Integrate natural colors, specifically a soft teal (e.g., HEX #3fd7d7 or #6dd2c7), to replace any existing black elements and evoke a calming, organic feel.
Inspiration:
Artists & Style: We are inspired by the illustrative styles of Tom Gauld, Lisa Stickley, and Suzanne Pink, as well as the imaginative imagery from The Little Prince.
Inspirational Logos: We admire the simplicity, organic feel, and natural color palette of the "Casa Natura" logo, which captures the warmth and approachability we aim for.
The final design should embody a sense of childhood wonder, safety, and creativity while aligning with our brand’s boutique, community-focused ethos.

Logo Text

nook

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• birds, woodland, trees, plants, hollows or home, books, children…

Should not have

• No stars

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Files

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