• €110

• 98 designs

• 33 designers

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Logo Design Brief

My company focuses on providing high quality personal training services, particularly for athletes, with an emphasis on martial arts. Your expertise in athletic performance enhancement makes you a valuable resource for martial artists who need targeted training to improve their strength, speed, endurance and technical skills in their specific sport. You understand the physical and mental demands these athletes bring with them and provide them with customized programs to help them succeed.

In addition to martial artists, we also serve the general public - people who are motivated to improve their fitness and live a healthier life. These clients come to you with different goals, whether it's to increase their strength, build endurance, lose weight or simply stay active. With our expertise, we adapt your training style to offer both high-performance athletes and recreational athletes an approach that matches their fitness level and individual goals.

My target groups include:

1. Martial Arts Athletes: Fighters, martial artists and competitors who require specific conditioning training to perform better in their sport. They need a coach who deeply understands the unique athletic demands of martial arts.
2. Fitness and health enthusiasts: People who want to improve or maintain their health and fitness through a structured exercise program. They want to get fitter, lose weight or simply lead a healthy lifestyle and benefit from the professional guidance of a trainer.

With this focus, our company creates the connection between performance-oriented athlete training and an accessible fitness program for the general public, thus supporting a wide range of customers in achieving their personal goals.

Target Market(s)

1. Sportsmen and women, health-conscious professionals and managers, people over 40 who want to stay healthy and fit, fitness enthusiasts and functional training fans, rehabilitation and preventive fitness for injury prevention

Industry/Entity Type

Personal Trainer

Logo Text

Fit By Gilles

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My name is Rene Gilles - My initials, • Be simple and clear • Use a strong, sporty typography • Work with strong, dynamic colors • Incorporate a symbol of movement and strength • Be flexible and timeless

Nice to have

• 1. Subtle Athletic Detail • Why: A small, subtle symbol that represents your specialization in athletics and functional training can add a special touch to the logo. • Examples: A stylized element that expresses movement - like a curved line or a small figure in motion - could make your brand appear more dynamic. 2. Incorporating the initials "RG" in a creative design • Why: Initials in the logo look professional and provide recognition. They give you the opportunity to create a compact brand symbol that represents you even without the full name. • Implementation: The initials could be designed as intertwined letters or in a monogram style that conveys strength and elegance at the same time. A combination of the letters that suggests a symbol such as a dumbbell or a shield could also make a powerful statement. 3. Light color accents for dynamism • Why: Color accents in the form of lines, dots or transitions can make the logo modern and lively while maintaining a professional, sporty appearance. • Color selection: Accent colors such as red or orange (for energy and power) or blue (for trust and stability) could be used as a small, targeted gradient or as a highlight in the initials “RG”. It is important that the colors remain subtle and do not dominate the main tone of the logo. 4. Geometric or abstract shapes for modernity • Why: Geometric elements such as circles, triangles or lines can create a structure that looks modern and professional while underlining the theme of athleticism and precision. • Implementation: A circle could, for example, frame “RG” or indicate that your training is holistic. Triangles can stand for stability and strength and can be used as a subtle background. Abstract shapes can add depth and individuality to the logo. 5. Negative Space Design • Why: Clever use of negative space (the empty space within or between letters) can make the logo unique and interesting. • Implementation: The initials “RG” could be designed so that the negative space forms a symbol of movement, e.g. a stylized arm or dumbbell. This adds sophistication to the logo and shows creativity without making it look cluttered. 6. Slight 3D Effect or Shadow • Why: A slight 3D effect or shadow can add depth to the logo and make it more visually appealing. • Implementation: A subtle shading or slight edge around the logo can enhance the impact, especially on digital material. However, this effect should be subtle so that the logo still remains clean and modern. 7. Dynamic typography with varying thickness • Why: A font style that combines different line widths (eg a thicker main line and thinner accent lines) looks exciting and modern and could symbolize movement. • Implementation: “RG” could be designed in a stronger, firmer line, while “Performance” or “Athletic” could be set in a lighter, dynamic font

Should not have

• 1. Overly cluttered design or too many details • Why avoid: A complex, detailed design can make the logo confusing and difficult to read on smaller screens or printed materials. Too many details distract from the main point and make it difficult to recognize. • Tip to avoid: Keep the design minimalist and focus on a few key elements such as typography and a simple icon. 2. Generic fitness icons (e.g. dumbbells, muscles) • Why avoid: Icons such as dumbbells, weights or muscle graphics are often overused and quickly appear clichéd or interchangeable. They make the logo look less unique and professional. • Tip to avoid: If you want to include an icon, choose something abstract or unique that fits your functional and performance-oriented approach and doesn't look like a generic fitness logo. 3. Playful or unprofessional fonts • Why avoid: Playful or “funny” fonts can undermine the professionalism of your logo and don’t fit with your emphasis on athleticism and performance. A font that is too ornate often looks confusing and not serious. • Tip to avoid: Instead, use a clear, sans serif font that conveys strength and clarity and fits well with your professional approach. 4. Too much color or garish color combinations • Why avoid: Too many colors or garish tones can make the logo look busy and unprofessional. In addition, a color palette that is too colorful makes it difficult to recognize and create a consistent appearance. • Tip to avoid: Stick to a reduced color palette (e.g. black, gray, and a strong accent color). Use colors specifically as accents to create dynamism without overloading the design. 5. Outdated design styles (e.g. 3D effects, strong shadows) • Why avoid: Effects such as thick shadows or strong 3D effects are now somewhat outdated and can make the logo appear heavy and unfashionable. A modern, flat design remains clear and looks contemporary. • **Verme

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