Brand Logo For Insurance Startup

Want to win a job like this?
This customer received 254 logo designs from 110 designers. They chose this logo design from cah awu as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Propel Guaranty is a brand for automotive-related service contracts, maintenance plans and theft recovery/prevention products. The brand needs a logo which incorporates "auto" in a subtle way.
I'm interested to see a logo with colors, but hope it's also attractive in grey scale, as it will be reproduced on copies quite freuqently.
The "o" in Propel should incorporate a car tire, perhaps with a screech mark "behind" it... under the "p" and "r" perhaprs.
Target Market(s)
New and used car buyers in the United States
Industry/Entity Type
Automotive
Logo Text
Propel Guaranty Keep Moving Forward
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project has to integrate automotive elements. Ideally a tire within the word "Propel," as well as a winding road and/or tire tread
Nice to have
- The name "Propel Guaranty" should be the focus, with the tag line "Keep Moving Forward" made somewhat smaller.