• US$150

• 17 designs

• 3 designers

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Web Design Brief

**Freelancer Contest Brief: Transform Accurate PMR’s Digital Landscape**

**Overview:**
We're thrilled to invite talented designers to participate in a contest aimed at revolutionizing the digital assets of Accurate PMR, a dynamic leader in the precious metals industry. We are seeking innovative designs for high-converting product pages, engaging product landing pages, transactional emails, versatile marketing email templates, a sophisticated sales funnel, and a redesigned homepage, all seamlessly integrated with WooCommerce and WordPress.

**Project Details:**

1. **Homepage Redesign:**
- **Objective:** Create a balanced homepage that caters to our local audience and our expanding eCommerce market.
- **Requirements:**
- Highlight our dual focus as an eCommerce platform and a local business.
- Emphasize our key services: buying jewelry, selling bullion, and coins.
- Design elements should appeal to both online audiences and local customers, effectively communicating our commitment to serving both communities.
- Deliver the design in Figma to ensure a collaborative and feedback-friendly process.

2. **Product Page Design:**
- **Objective:** Craft a sophisticated and contemporary product page that significantly boosts conversion rates by highlighting product details and fostering trust.
- **Requirements:**
- Include comprehensive product specifications, concise and detailed descriptions, and pricing information.
- Incorporate sections for customer testimonials, trust badges, guarantees, and an engaging "About Us" story.
- Preserve essential information from our existing product pages, while enhancing visual appeal, usability, and most importantly, conversion potential.
- Deliver the design in Figma.

3. **Product Landing Page Design:**
- **Objective:** Develop an impactful landing page to showcase 4-10 products, driving user engagement and interest.
- **Requirements:**
- Present a curated selection of products with striking visuals and succinct descriptions.
- Facilitate easy navigation and encourage exploration of individual product pages.
- Optimize this page for incoming traffic from ads on platforms like Facebook, Instagram, Google, and notably X.com.
- Deliver the design in Figma.

4. **Account Page Design:**
- Design a user-friendly and intuitive account page that enhances the customer experience and encourages seamless interaction with our platform.
- Deliver the design in Figma.

5. **Transactional Email Design:**
- **Objective:** Develop clear and branded email templates for various order statuses, including processing, completed, canceled, and updated with tracking information.
- **Requirements:** Deliver the email templates in HTML format.

6. **Marketing Email Template Design:**
- **Objective:** Create five versatile marketing email templates, including:
- One template for abandoned cart recovery.
- Four templates for product promotions, designed to quickly adapt to market fluctuations with smart posting features.
- **Requirements:** Ensure templates are flexible and able to accommodate rapid changes in our offerings due to market dynamics. Deliver these in HTML format.

7. **Sales Funnel Design:**
- **Objective:** Design a high-converting sales funnel using WP Funnels and BricksBuilder, following best funnel practices.
- **Requirements:**
- Focus on a one-product promotion with strategic elements including one order bump, one downsell, and one upsell post-checkout.
- Ensure the funnel is optimized for maximum conversion efficiency and seamlessly integrated within our existing platform.

**Specific Needs:**
- Our current product pages lack effective conversion. We require designs that seamlessly blend elegance with modernity, emphasizing product details while subtly integrating persuasive sales pitches and trust-building elements.
- Email templates must be agile, designed to handle promotional changes driven by fluctuations in the gold and silver markets, with specific products going on sale rapidly.
- The design must allow us to quickly assemble product presentations and efficiently dispatch email campaigns to keep pace with the fast-moving market.
- The homepage redesign should effectively balance the needs of our local store visitors and our online shoppers, emphasizing our services in buying jewelry, and selling bullion and coins.

**References:**
- Current Product Page: [Accurate PMR Product Page](https://accuratepmr.com/product/1oz-canadian-gold-maple-leaf-ry/)
- Layout Inspiration: [ConvertFlow Example](https://www.convertflow.com/call-to-action/dr-squatch-ecommerce-product-page) (Note: We draw inspiration from the layout, not the design style.)

**Submission Guidelines:**
- Submit your designs through DesignCrowd job board.
- Ensure compatibility with WooCommerce and WordPress platforms.
- Provide product and page designs in Figma and email templates in HTML format.
- Include a brief explanation of your design choices and their alignment with our objectives.

our competitors website Apmex.com, jmbullion.com, sdbullion.com.

Our website URL: accuratepmr.com

Target Market(s)

investors, and new investors, hedge against inflation, people needing to sell their gold.

Industry/Entity Type

Precious Metals, ecommerce, we buy gold,

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Look and feel

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