• US$150

• 114 designs

• 67 designers

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Logo Design Brief

We need a logo for an innovative new coffee brewing device (patent pending status).

The BrewTower makes richer, smoother coffee - consider it the love child of a coffee press and a pour over. It is non-electric, elegant in appearance (it looks like a tower made of mirror-finished stainless steel), and easier to clean than most coffee brewing devices. The goal is to elevate the coffee drinking experience and the BrewTower feels more like a high-end kitchen or bar tool than a junky, plasticky gadget cluttering your countertop like many coffee making devices. The logo should reflect that elegant, durable feel; the richness of the coffee; and it should evoke la dolce vita.

The attached, hastily-created Brand Book has some tentative ideas in it, including for the logo, but feel free to expand on it. We want your creativity to push the brand forward!

The final deliverables are the standard logo formats: eps, png, and jpg

Target Market(s)

Coffee Connoisseurs

Industry/Entity Type

Coffee Makers

Logo Text

BrewTower

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Copperplate Light, Bodoni Moda SC, Tiffany & Co's font, KitchenAid's font

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must feel like a high-end, elegant kitchen or bar tool.

Nice to have

• It would be fun to play with the "T" in "Tower" because the device is shaped like a tower. But nothing kitschy or cheesy, please.

Should not have

• Nothing un-elegant or low-end or kitschy or cartoony.