Rack Card & Postcard Design for Northern Lights Tour Company

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Brochure Design Brief

We are looking for a creative redesign of our rack card for our Northern Lights Tour Company. The new rack card should be 4x9 inches and will be placed in visitor centers and airports in our area. We want it to stand out and attract attention, especially the top part of the card, as this is what will be most visible when displayed in racks.

Design Details:

Content: Please include all the current information from our existing card, except for any references to the Hot Springs and Ice Museum. We want a fresh look while keeping the content relevant and easy to read.
Top Visibility: The top of the card should grab attention since it’s the part that will be seen above other cards in the display.
Postcard Back: Here’s the fun twist—we’d love for the back side of the rack card to also function as a postcard. Our idea is that clients can send a short message to a loved one, and in doing so, these cards can travel the world, spreading awareness of our tours in a fun and personal way. Keep the design engaging, but simple enough for someone to write a quick note on.
Key Points to Consider:

The card will be a representation of our Northern Lights Tour Company, so the design should reflect the beauty and magic of the Northern Lights.
Make sure the design is eye-catching and modern, while still being functional.
Feel free to get creative with the postcard concept on the back!
Deliverables:

A 4x9 rack card design with a postcard feature on the back.
If you need any specific images, logos, or additional details from us, please let me know, and I’ll provide them.

We are looking forward to seeing your creative ideas!

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Files
Download all files - 2.3 MB
PDF
Aurora In Alaska Flyer
Wednesday, October 16, 2024
PNG
Logo-Aurora-In-Alaska
Wednesday, October 16, 2024
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aurora copy Small
Wednesday, October 16, 2024
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aurora Black
Wednesday, October 16, 2024
JPEG
DSC01682-Enhanced-NR copy 2 Large
Thursday, October 17, 2024
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DSC08952-Enhanced-NR Large
Thursday, October 17, 2024
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DSC02533-Enhanced-NR copy 2 Large
Thursday, October 17, 2024
Payments
1st place
US$150
2nd place
US$100
Participation payments x 3
US$30
Total
US$340

Project Deadline
23 Oct 2024 19:52:12 UTC
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