• £110

• 86 designs

• 51 designers

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Logo Design Brief

Creative Brief for Logo Design
1. Company Name: Candyglo

2. Business Overview: Candyglo offers a range of affordable LED lighting products, including home decorations, Christmas tree lights, all-in-one LED strip packs, star projectors, and LED strip wall art. The brand is positioned to bring fun, vibrant, and colorful lighting solutions to everyday homes, with a strong focus on mass market appeal. Candyglo caters primarily to individuals looking for creative, decorative lighting solutions that are fun, affordable, and easy to use.

3. Target Audience:

Primary: Gamers, teenagers, and children who are looking for colorful lighting to enhance their spaces and add personality.
Secondary: People looking to decorate their homes with vibrant, fun lighting, such as party planners, homeowners decorating for holidays or events, or anyone seeking to add a splash of color to their interior design.
4. Industry: LED lighting and home decoration, with a focus on decorative, fun, and colorful lighting solutions.

5. Logo Style Preferences:

Style: The logo should be playful, bold, and vibrant, reflecting the fun and energetic nature of the brand. It should feel approachable and appealing to a younger audience, while maintaining a sense of modernity.
Typography: Fun, rounded fonts that reflect a youthful energy. Sans-serif fonts with a dynamic or bubbly appearance could work well to convey a sense of fun and accessibility.
Imagery/Iconography: The logo could incorporate playful elements related to lighting or glow effects, like abstracted LED strips, glowing shapes, or stars. Any iconography should be modern and simple, but evoke the colorful and lively nature of the brand.
Colors: The primary colors for the logo should be vibrant pink and light blue, with potential accents of bright yellow or purple to enhance the playful vibe. The overall color scheme should feel fresh and appealing to younger audiences.
Feel: The logo should be fun, youthful, and visually exciting, drawing in consumers with a sense of creativity and vibrant energy.
6. Usage: The logo will be used on:

Product packaging (especially for smaller items like LED strip packs)
Website and online marketplaces (Amazon, eBay, etc.)
Social media platforms, where visual appeal and color are crucial
Marketing materials, both digital and physical It should be highly recognizable and scalable for both small product packaging and larger digital or printed banners.
7. Competitor and Inspiration:

Govee: Known for its range of affordable, vibrant LED lighting products aimed at home decorators, gamers, and creative individuals.
Amazon Marketplace Sellers: A wide range of mass-market sellers offering LED decorations for children’s bedrooms, wall art, and novelty lighting like LED unicorns, dinosaurs, and other themed decorations. These sellers cater to consumers looking for fun, budget-friendly options that add a personal, colorful touch to their spaces.
Inspiration: The logo should reflect Candyglo’s position in the market as a playful, accessible brand, distinct from both the tech-focused smart lighting of higher-end brands and the generic offerings of mass-market sellers. Candyglo should stand out by emphasizing its fun, vibrant color schemes and the creative, decorative potential of its products.
8. Tone & Message: The logo should communicate fun, creativity, and vibrancy. It should invite users to add colorful lighting to their spaces and inspire creativity in how they use these products. The brand should feel approachable and exciting, making Candyglo products a go-to choice for affordable, vibrant home lighting.

9. Deliverables: We would like the final logo in:

Full-color version and monochrome version
Horizontal and vertical variations
High-resolution files in .AI, .EPS, .PNG, .JPG formats
10. Additional Information: The logo should lean into fun, vibrant energy without being overly complex. The design should appeal to a younger audience and immediately communicate the idea of vibrant lighting and playful decor.

Logo Text

Candyglo

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be a wordmark