• £110

• 119 designs

• 64 designers

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Logo Design Brief

Creative Brief for Logo Design
1. Company Name: Goodhart Electrical

2. Business Overview: Goodhart Electrical is a supplier of essential electronic consumer products, including light switches, face plates, sockets, and accessories. The business serves both trade professionals (B2B) and consumers through online marketplaces. While not positioned as a premium or luxury brand, Goodhart Electrical stands slightly above the middle-mass market, offering dependable products with a focus on quality and functionality.

3. Target Audience:

B2B: Electricians, contractors, and trade professionals who seek reliable, cost-effective products for installation and resale.
B2C: Homeowners and consumers shopping online for basic electrical products that combine durability and design at a reasonable price.

4. Industry: Electrical supplies, focusing on non-smart consumer products such as switches, sockets, and faceplates.

5. Logo Style Preferences:

Style: The logo should convey reliability, professionalism, and functionality. It should feel modern and straightforward, reflecting the nature of the products without leaning into a high-end luxury look.
Typography: Strong, clean fonts that communicate practicality and trustworthiness. Sans-serif fonts are preferred for a modern, approachable look.
Imagery/Iconography: The logo could incorporate subtle references to electrical components (like switches or wiring) without being too literal or complex. A simple icon or monogram could be used to symbolize the brand’s focus on practicality.
Colors: Prefer a professional, clean color palette—grays, blues, or blacks as the primary colors, with an accent color like yellow or green to give it a touch of energy and accessibility. The color scheme should reflect a balance between reliability and everyday usability.
Feel: The logo should be functional and accessible, communicating durability and value.

6. Usage: The logo will primarily be used on:

Product packaging and labeling
Website and online marketplace listings (Amazon, eBay, etc.)
Marketing materials such as brochures and business cards
Trade show materials and signage It should be easily recognizable when scaled to smaller sizes for packaging and online displays.

7. Competitor and Inspiration: Competitor brands in this space might include:

MK Electric (for its professional and functional appeal)
Legrand (for its simple yet trustworthy design)
Schneider Electric (for its solid, approachable branding) The logo should reflect a balance between professional utility and modern consumer appeal.

8. Tone & Message: The logo should communicate reliability, practicality, and a slight elevation above the mass market. It should appeal to both trade professionals and everyday consumers who want durable, well-designed electrical products.

9. Deliverables: We would like the final logo in:

Full-color version and monochrome version
Horizontal and vertical variations
High-resolution files in .AI, .EPS, .PNG, .JPG formats

10. Deadline: TBC

11. Additional Information: The logo should feel professional yet approachable, avoiding anything overly complex or high-end. It should be easy to read and recognizable, even at small sizes on packaging or online listings.

Logo Text

Goodhart Electrical