• C$150

• 161 designs

• 62 designers

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Logo Design Brief

Company Overview:
Vesta is a fun, caring, and reliable home cleaning company based in Sherbrooke, Quebec. We provide efficient, high-quality residential cleaning services and pride ourselves on our eco-friendly approach to cleanliness. Our team is dedicated to delivering top-notch results, with homes cleaned in under 2 hours, using "nettoyage vert" (green cleaning) methods.

Core Values:
Fun & Caring: We want our brand to feel approachable and warm, reflecting our passion for delivering great results with a personal touch.
Trust: Our clients can count on us to handle their homes with care and professionalism.
Open & Honest Communication: We aim to build strong relationships through transparency and integrity.
Initiative: We go above and beyond, taking ownership of every detail of our service.
Growth Mindset: We are constantly learning, improving, and growing as a company to better serve our clients and our community.
Concept Overview:
Vehicles: Our distinctive company vehicles will be brightly colored and feature a wacky, fun design, with a broom mounted on top. These vehicles will be a signature of our brand and will stand out in the local community.
Team: Our team consists of three dynamic cleaners, each contributing their own personality and approach to service.
Service Promise: Fast, efficient cleaning services that get homes sparkling clean in under 2 hours using eco-friendly products.
Logo Design Elements:
Color Scheme: Reflective of eco-friendly cleaning, green tones (to represent “nettoyage vert” or green cleaning) should be the dominant color. Combine this with complementary bright, fun colors that align with our vehicle concept (such as vibrant, yellows, or oranges) to communicate the playful, approachable side of our brand.

Typography: Clean, modern, and friendly fonts. The name PürHome should be the main focus, with "Nettoyage Vert" incorporated below in a smaller, but equally bold type. Consider using rounded fonts for a softer, more inviting feel.

Iconography:

Broom Element: Incorporate an abstract or playful broom design to symbolize the cleaning aspect.
Green Touch: Include natural elements like leaves or bubbles in the logo to reinforce the "nettoyage vert" (green cleaning) concept.
Tone: The logo should be vibrant, playful, and approachable, aligning with our company’s fun and caring personality. It should reflect our commitment to high-quality, eco-friendly cleaning in a lighthearted, memorable way.

Logo Variations:
Full Logo: Complete logo with both the company name and "Nettoyage Vert" tagline. This will be used for branding purposes on vehicles, uniforms, and stationery.
Icon Only: A simplified version with just the logo icon (broom, green element, etc.) for smaller applications like social media, app icons, and promotional items.
Inspiration and Collaboration:
We have a strong visual concept already in place with the help of Sandia Green Clean and would like the logo to integrate these ideas—fun, wacky, and green. The logo should reflect the unique characteristics of our business while appealing to Sherbrooke's community.

Target Market(s)

Households, famillies, retiree

Industry/Entity Type

Cleaning

Logo Text

Vesta Nettoyage Vert Réclamez votre weekend

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Vesta - Nettoyage Vert (in french) Tagline: Réclamez votre weekend Variations : Full logo, Horizontal logo, Icon logo | We would like to see it on a Kia Soul

Nice to have

• I would like to see a version where it’s a goddess with 6 arms and maybe some cleaning related stuff as part of the arms. Maybe a mop and broom criss crossed. Like Sandia Green Clean in New Mexico.

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Files

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